Award-winning Case Study For The New York Pass By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The New York Pass”, or large enterprises, they have established a Facebook page for advertising and promotion. “The New York Pass” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The New York Pass” through the method of adspy!

The New York Pass Facebook ad Introduction by ad spy method

“The New York Pass” introduction:The New York Pass gives you free entry into over 90 Attractions! See as many as you want with a 1, 2, 3, 5, 7, or 10 day Pass! Plus over 30 special offers!

“The New York Pass” Facebook ads last run:2020-02-21 22:28:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The New York Pass” ads data to help “The New York Pass” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The New York Pass”. In this report, we analyze in detail the best ad cases of “The New York Pass”.

The New York Pass Top3 Ads Case Study:

Advertisers The New York Pass The New York Pass The New York Pass
Ad title New York Pass® {{}} Black Friday Sale: Now On!
Ad text Entrada gratuita a más de 100 de las principales atracciones de Nueva York con un solo pase. Up to 40% off on Black Friday Sale - Hurry, Sale Ends Soon! Massive savings on over 100 attractio... Up to 40% off on Black Friday Sale - Hurry, Sale Ends Soon! Massive savings on over 100 attractio...
Ad format Image Carousel Carousel
Categories other other other
Duration 3 days 17 days 3 days
Like 239 0 16

The New York Pass Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The New York Pass” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The New York Pass” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The New York Pass” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New York Pass® {{}} Black Friday Sale: Now On!
Ad text  Entrada gratuita a más de 100 de las principales atracciones de Nueva York con un solo pase.  Up to 40% off on Black Friday Sale - Hurry, Sale Ends Soon! Massive savings on over 100 attractio...  Up to 40% off on Black Friday Sale - Hurry, Sale Ends Soon! Massive savings on over 100 attractio...
Ad type  other  other  other
Ad word count 92  116  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The New York Pass”, the text type used is other to obtain the best ad performance. “The New York Pass” can use this copy style more. On the other hand, “The New York Pass” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The New York Pass” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The New York Pass” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The New York Pass” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The New York Pass” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The New York Pass” top 3 ads schedules are: 3 days,17 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The New York Pass”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“The New York Pass” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The New York Pass” ad case study report

If you want to check the best ad case study of other advertisers related to “The New York Pass”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The New York Pass”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.