Award-winning Case Study For The New York Botanical Garden By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The New York Botanical Garden”, or large enterprises, they have established a Facebook page for advertising and promotion. “The New York Botanical Garden” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The New York Botanical Garden” through the method of adspy!

The New York Botanical Garden Facebook ad Introduction by ad spy method

“The New York Botanical Garden” introduction:The New York Botanical Garden is a museum of plants, an educational institution, and a scientific research organization.

“The New York Botanical Garden” Facebook ads last run:2020-02-17 06:04:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The New York Botanical Garden” ads data to help “The New York Botanical Garden” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The New York Botanical Garden”. In this report, we analyze in detail the best ad cases of “The New York Botanical Garden”.

The New York Botanical Garden Top3 Ads Case Study:

 1st2nd3rd
Advertisers The New York Botanical Garden The New York Botanical Garden The New York Botanical Garden
Ad title NYBG's Landscape Design Summer Intensive NYBG's Gardening Summer Intensive NYBG's Floral Design Summer Intensive
Ad text Thinking of becoming a landscape designer? Dive into the New York Botanical Garden’s summer inten... Get gardening! Learn from the best in the New York Botanical Garden’s summer intensive. In just t... Immerse yourself in flowers at the New York Botanical Garden’s summer intensive! Work closely wit...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Carousel Carousel Carousel
Categories Landmark & Historical Place Landmark & Historical Place Landmark & Historical Place
Duration 84 days 84 days 78 days
Like 12 8 94

The New York Botanical Garden Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The New York Botanical Garden” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The New York Botanical Garden” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The New York Botanical Garden” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NYBG's Landscape Design Summer Intensive NYBG's Gardening Summer Intensive NYBG's Floral Design Summer Intensive
Ad text  Thinking of becoming a landscape designer? Dive into the New York Botanical Garden’s summer inten...  Get gardening! Learn from the best in the New York Botanical Garden’s summer intensive. In just t...  Immerse yourself in flowers at the New York Botanical Garden’s summer intensive! Work closely wit...
Ad type  other  other  other
Ad word count 272  249  286

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The New York Botanical Garden”, the text type used is other to obtain the best ad performance. “The New York Botanical Garden” can use this copy style more. On the other hand, “The New York Botanical Garden” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The New York Botanical Garden” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The New York Botanical Garden” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The New York Botanical Garden” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The New York Botanical Garden” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The New York Botanical Garden” top 3 ads schedules are: 84 days,84 days, and 78 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The New York Botanical Garden”‘s top 1 ad duration is 84 days. Every advertisement has a life cycle.
“The New York Botanical Garden” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The New York Botanical Garden” ad case study report

If you want to check the best ad case study of other advertisers related to “The New York Botanical Garden”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The New York Botanical Garden”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.