Award-winning Case Study For The Nest Collective By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Nest Collective”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Nest Collective” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Nest Collective” through the method of adspy!

The Nest Collective Facebook ad Introduction by ad spy method

“The Nest Collective” introduction:The Nest Collective runs events in venues across London and at festivals stages across the UK, focusing on British and world folk music within the contemporary music scene.

“The Nest Collective” Facebook ads last run:2020-01-20 21:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Nest Collective” ads data to help “The Nest Collective” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Nest Collective”. In this report, we analyze in detail the best ad cases of “The Nest Collective”.

The Nest Collective Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Nest Collective The Nest Collective The Nest Collective
Ad title The Nest Collective The Nest Collective The Nest Collective
Ad text This year’s Unamplifire festival in Deptford features some of the best folk artists in the world,... Campfire Club comes to Bristol for the first time in June. Experience intimate outdoor performan... ‘It’s lovely stuff’ – Mark Radcliffe, BBC Radio 2 Folk Show Folk trio Alden Patterson and Dashwo...
CTA type LEARN_MORE LEARN_MORE BOOK_TRAVEL
Ad format Carousel Carousel Carousel
Categories Arts & Entertainment Arts & Entertainment Arts & Entertainment
Duration 18 days 1 days 1 days
Like 2 0 3

The Nest Collective Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Nest Collective” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Nest Collective” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Nest Collective” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Nest Collective The Nest Collective The Nest Collective
Ad text  This year’s Unamplifire festival in Deptford features some of the best folk artists in the world,...  Campfire Club comes to Bristol for the first time in June. Experience intimate outdoor performan...  ‘It’s lovely stuff’ – Mark Radcliffe, BBC Radio 2 Folk Show Folk trio Alden Patterson and Dashwo...
Ad type  other  other  other
Ad word count 292  181  266

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Nest Collective”, the text type used is other to obtain the best ad performance. “The Nest Collective” can use this copy style more. On the other hand, “The Nest Collective” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Nest Collective” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Nest Collective” are:LEARN_MORE,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Nest Collective” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Nest Collective” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Nest Collective” top 3 ads schedules are: 18 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Nest Collective”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“The Nest Collective” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Nest Collective” ad case study report

If you want to check the best ad case study of other advertisers related to “The Nest Collective”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Nest Collective”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.