Award-winning Case Study For The Nest By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Nest”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Nest” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Nest” through the method of adspy!

The Nest Facebook ad Introduction by ad spy method

“The Nest” introduction:Get everything you need to live your best life as a couple—right here! Visit us every day for the latest news and trends on home décor, cooking and relationships.

“The Nest” Facebook ads last run:2020-02-21 01:54:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Nest” ads data to help “The Nest” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Nest”. In this report, we analyze in detail the best ad cases of “The Nest”.

The Nest Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Nest The Nest The Nest
Ad title The Nest The Nest The Nest
Ad text Your dream apartment is within reach. If you're dreaming of becoming a homeowner, this one is for you. You too can become a homeowner.
CTA type N/A N/A N/A
Ad format Video Video Video
Categories Website Website Website
Duration 42 days 42 days 42 days
Like 0 1 2

The Nest Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Nest” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Nest” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Nest” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Nest The Nest The Nest
Ad text  Your dream apartment is within reach.  If you're dreaming of becoming a homeowner, this one is for you.  You too can become a homeowner.
Ad type  other  other  other
Ad word count 37  64  31

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Nest”, the text type used is other to obtain the best ad performance. “The Nest” can use this copy style more. On the other hand, “The Nest” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Nest” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Nest” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Nest” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Nest” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Nest” top 3 ads schedules are: 42 days,42 days, and 42 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Nest”‘s top 1 ad duration is 42 days. Every advertisement has a life cycle.
“The Nest” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Nest” ad case study report

If you want to check the best ad case study of other advertisers related to “The Nest”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Nest”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.