Award-winning Case Study For The Nerdery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Nerdery”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Nerdery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Nerdery” through the method of adspy!

The Nerdery Facebook ad Introduction by ad spy method

“The Nerdery” introduction:Nerdery is a digital business consultancy working at the leading edge of strategy, design and technology to help clients evolve and thrive.

“The Nerdery” Facebook ads last run:2020-02-22 22:38:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Nerdery” ads data to help “The Nerdery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Nerdery”. In this report, we analyze in detail the best ad cases of “The Nerdery”.

The Nerdery Top3 Ads Case Study:

Advertisers The Nerdery The Nerdery The Nerdery
Ad title Prepare Your App: iOS 8 Usability Testing Matters Content Strategy Webinar
Ad text Free Webinar about iOS 8 from our nerds discussing impact on your iOS apps and app development.   
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Business Service Business Service Business Service
Duration 14 days 14 days 14 days
Like 0 0 0

The Nerdery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Nerdery” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Nerdery” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Nerdery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Prepare Your App: iOS 8 Usability Testing Matters Content Strategy Webinar
Ad text  Free Webinar about iOS 8 from our nerds discussing impact on your iOS apps and app development.    
Ad type  other  other  other
Ad word count 96  0  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Nerdery”, the text type used is other to obtain the best ad performance. “The Nerdery” can use this copy style more. On the other hand, “The Nerdery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Nerdery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Nerdery” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Nerdery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Nerdery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Nerdery” top 3 ads schedules are: 14 days,14 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Nerdery”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“The Nerdery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Nerdery” ad case study report

If you want to check the best ad case study of other advertisers related to “The Nerdery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Nerdery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.