Award-winning Case Study For The Makeup Show By Adspy - BigSpy

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Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "The Makeup Show", or large enterprises, they have established a Facebook page for advertising and promotion. "The Makeup Show" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "The Makeup Show" through the method of adspy!You can check for more information on our website fb ad spy.

The Makeup Show Facebook ad Introduction by ad spy method

"The Makeup Show" introduction:Two days of makeup, inspiration, education & community. New product launches. Artist discounts. Brand introductions. Network with your peers. Fine-tune your technique. More than 60 seminars, forums and hands-on events.

"The Makeup Show" Facebook ads last run:2020-02-17 05:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on free facebook ads spy.

BigSpy tracks and analyzes "The Makeup Show" ads data to help "The Makeup Show" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "social ad scout" "AdSector".

Now BigSpy generates an ad report for "The Makeup Show". In this report, we analyze in detail the best ad cases of "The Makeup Show".

The Makeup Show Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Makeup Show The Makeup Show The Makeup Show
Ad title The Makeup Show | NYC The Makeup Show | NYC The Makeup Show
Ad text New York, get ready for our return! Coming your way in May. Don't miss your chance to be inspir... New York, get ready for our return! Coming your way in May. This is your chance to be inspired ... Our pro-focused beauty event is open to the public and we heard you don't have your ticket yet?! ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 116 29 10

The Makeup Show Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "The Makeup Show" top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"The Makeup Show" likes to use Video ads as material. In fact, Facebook's creatives determine the user's first sense. "The Makeup Show" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Makeup Show | NYC The Makeup Show | NYC The Makeup Show
Ad text  New York, get ready for our return! Coming your way in May. Don't miss your chance to be inspir...  New York, get ready for our return! Coming your way in May. This is your chance to be inspired ...  Our pro-focused beauty event is open to the public and we heard you don't have your ticket yet?! ...
Ad type  other  other  other
Ad word count 309  307  402

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "The Makeup Show", the text type used is other to obtain the best ad performance. "The Makeup Show" can use this copy style more. On the other hand, "The Makeup Show" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "The Makeup Show" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check top shopify stores.

3. Type of CTA case study:

The types of CTA used by "The Makeup Show" are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help "The Makeup Show" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "The Makeup Show" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check youtube/cpm.

4. Ad schedule case study:

When doing Facebook ad marketing, "The Makeup Show" top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "The Makeup Show"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"The Makeup Show" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “Xpareto“ ”site:amzchart.com“.

Related "The Makeup Show" ad case study report

If you want to check the best ad case study of other advertisers related to "The Makeup Show", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "The Makeup Show". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.