Award-winning Case Study For The Macallan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Macallan”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Macallan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Macallan” through the method of adspy!

The Macallan Facebook ad Introduction by ad spy method

“The Macallan” introduction:The Macallan is the world's most precious single malt whisky. 세계에서 가장 존중받는 싱글몰트 위스키, 싱글몰트를 평가하는 기준. 맥캘란 입니다.

“The Macallan” Facebook ads last run:2020-02-01 02:41:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Macallan” ads data to help “The Macallan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Macallan”. In this report, we analyze in detail the best ad cases of “The Macallan”.

The Macallan Top3 Ads Case Study:

Advertisers The Macallan The Macallan The Macallan
Ad title The Macallan The Macallan The Macallan
Ad text 거의 모든 종류의 가장 완벽하고 정교한 맥캘란을 선보이는 맥캘란 증류소를 만나보세요! 따뜻한 봄에도 프리미엄 싱글몰트 위스키 맥캘란이 함께합니다. Slainte! 더 새롭고 특별한 시작을 프리미엄 싱글몰트 위스키 맥캘란이 함께합니다. Slainte!
Ad format Image Image Image
Categories Wine/Spirits Wine/Spirits Wine/Spirits
Duration 1 days 1 days 17 days
Like 10 18 20

The Macallan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Macallan” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Macallan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Macallan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Macallan The Macallan The Macallan
Ad text  거의 모든 종류의 가장 완벽하고 정교한 맥캘란을 선보이는 맥캘란 증류소를 만나보세요!  따뜻한 봄에도 프리미엄 싱글몰트 위스키 맥캘란이 함께합니다. Slainte!  더 새롭고 특별한 시작을 프리미엄 싱글몰트 위스키 맥캘란이 함께합니다. Slainte!
Ad type  other  other  other
Ad word count 47  42  48

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Macallan”, the text type used is other to obtain the best ad performance. “The Macallan” can use this copy style more. On the other hand, “The Macallan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Macallan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Macallan” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “The Macallan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Macallan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Macallan” top 3 ads schedules are: 1 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Macallan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Macallan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Macallan” ad case study report

If you want to check the best ad case study of other advertisers related to “The Macallan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Macallan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.