Award-winning Case Study For The Lipo Guy By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Lipo Guy”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Lipo Guy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Lipo Guy” through the method of adspy!

The Lipo Guy Facebook ad Introduction by ad spy method

“The Lipo Guy” introduction:Only the best of the best fat burners and muscle building supps sold here. We are the real deal when it comes to the ultimate hardcore ranges.

“The Lipo Guy” Facebook ads last run:2020-02-21 01:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Lipo Guy” ads data to help “The Lipo Guy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Lipo Guy”. In this report, we analyze in detail the best ad cases of “The Lipo Guy”.

The Lipo Guy Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Lipo Guy The Lipo Guy The Lipo Guy
Ad title Australia's No.1 Online Supplement Store TheLipoGuy.com.au Hardcore Supplement Shop
Ad text  Express Shipping, Next Day Delivery! Get the best supplements here at TLG. THE ULTIMATE SUPPLEMENT SHOP! SUPER FAST SHIPPING AND EXCELLENT CUSTOMER SERVICE GUARANTEED!
CTA type LEARN_MORE LEARN_MORE SHOP_NOW
Ad format Image Carousel Carousel
Categories Vitamins/Supplements Vitamins/Supplements Vitamins/Supplements
Duration 1 days 100 days 65 days
Like 23 11 2

The Lipo Guy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Lipo Guy” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Lipo Guy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Lipo Guy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Australia's No.1 Online Supplement Store TheLipoGuy.com.au Hardcore Supplement Shop
Ad text    Express Shipping, Next Day Delivery! Get the best supplements here at TLG.  THE ULTIMATE SUPPLEMENT SHOP! SUPER FAST SHIPPING AND EXCELLENT CUSTOMER SERVICE GUARANTEED!
Ad type  other  other  other
Ad word count 0  75  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Lipo Guy”, the text type used is other to obtain the best ad performance. “The Lipo Guy” can use this copy style more. On the other hand, “The Lipo Guy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Lipo Guy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Lipo Guy” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Lipo Guy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Lipo Guy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Lipo Guy” top 3 ads schedules are: 1 days,100 days, and 65 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Lipo Guy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Lipo Guy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Lipo Guy” ad case study report

If you want to check the best ad case study of other advertisers related to “The Lipo Guy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Lipo Guy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.