Award-winning Case Study For The Letter Bet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Letter Bet”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Letter Bet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Letter Bet” through the method of adspy!

The Letter Bet Facebook ad Introduction by ad spy method

“The Letter Bet” introduction:The Letter Bet is a gallery-boutique located in the heart of Saint-Henri. We host contemporary art that showcases the talents of artists working in a diverse range of mediums. We also specialize in the production of limited run screen printed art.

“The Letter Bet” Facebook ads last run:2020-02-17 06:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Letter Bet” ads data to help “The Letter Bet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Letter Bet”. In this report, we analyze in detail the best ad cases of “The Letter Bet”.

The Letter Bet Top3 Ads Case Study:

Advertisers The Letter Bet The Letter Bet The Letter Bet
Ad title The Letter Bet The Letter Bet The Letter Bet
Ad text One of 7 artists featured in our exhibit for @chromaticfestival, @alexihobbs talks "Renewal" and ... The third of 7 artists part of "Renewal", our show for this year’s @chromaticfestival, is the emp... 4 of 7. @le_pigeon discusses the inevitable destruction that precedes “Renewal”. Come witness his...
Ad format Video Video Video
Categories Art Gallery Art Gallery Art Gallery
Duration 1 days 1 days 1 days
Like 0 0 0

The Letter Bet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Letter Bet” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Letter Bet” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Letter Bet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Letter Bet The Letter Bet The Letter Bet
Ad text  One of 7 artists featured in our exhibit for @chromaticfestival, @alexihobbs talks "Renewal" and ...  The third of 7 artists part of "Renewal", our show for this year’s @chromaticfestival, is the emp...  4 of 7. @le_pigeon discusses the inevitable destruction that precedes “Renewal”. Come witness his...
Ad type  other  other  other
Ad word count 286  417  345

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Letter Bet”, the text type used is other to obtain the best ad performance. “The Letter Bet” can use this copy style more. On the other hand, “The Letter Bet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Letter Bet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “The Letter Bet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Letter Bet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Letter Bet” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Letter Bet”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Letter Bet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Letter Bet” ad case study report

If you want to check the best ad case study of other advertisers related to “The Letter Bet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Letter Bet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.