Award-winning Case Study For The Kowloon Hotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Kowloon Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Kowloon Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Kowloon Hotel” through the method of adspy!

The Kowloon Hotel Facebook ad Introduction by ad spy method

“The Kowloon Hotel” introduction:Right atop the Tsimshatsui MTR station exit L4 尖沙咀港鐵站L4出口

“The Kowloon Hotel” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Kowloon Hotel” ads data to help “The Kowloon Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Kowloon Hotel”. In this report, we analyze in detail the best ad cases of “The Kowloon Hotel”.

The Kowloon Hotel Top3 Ads Case Study:

Advertisers The Kowloon Hotel The Kowloon Hotel The Kowloon Hotel
Ad title The Kowloon Hotel 【倚窗閣自助晚餐,每位只需港幣$460.8起】 倚窗閣自助晚餐
Ad text 透過eShop以優惠價錢訂購倚窗閣自助晚餐,盡享即開生蠔、多道以鹿兒島和牛及養顏燕窩入饌的豐富菜式! 【倚窗閣自助晚餐,每位只需港幣$460.8起】 透過九龍酒店網上商店預訂倚窗閣自助晚餐,只需每位港幣$460.8起(已包括加一服務費),即可享即開生蠔、各款以鹿兒島和牛及燕窩入饌的美食、無限暢... 【倚窗閣自助晚餐,每位只需港幣$460.8起】 透過九龍酒店網上商店預訂倚窗閣自助晚餐,每位只需港幣$460.8起 (已包括加一服務費),可享竹籠蒸宮崎和牛及堂片片皮鴨、無限暢飲及精緻下午茶套...
Ad format Image Video Video
Categories Hotel Hotel Hotel
Duration 2 days 2 days 1 days
Like 52 142 48

The Kowloon Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Kowloon Hotel” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Kowloon Hotel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Kowloon Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Kowloon Hotel 【倚窗閣自助晚餐,每位只需港幣$460.8起】 倚窗閣自助晚餐
Ad text  透過eShop以優惠價錢訂購倚窗閣自助晚餐,盡享即開生蠔、多道以鹿兒島和牛及養顏燕窩入饌的豐富菜式!  【倚窗閣自助晚餐,每位只需港幣$460.8起】 透過九龍酒店網上商店預訂倚窗閣自助晚餐,只需每位港幣$460.8起(已包括加一服務費),即可享即開生蠔、各款以鹿兒島和牛及燕窩入饌的美食、無限暢...  【倚窗閣自助晚餐,每位只需港幣$460.8起】 透過九龍酒店網上商店預訂倚窗閣自助晚餐,每位只需港幣$460.8起 (已包括加一服務費),可享竹籠蒸宮崎和牛及堂片片皮鴨、無限暢飲及精緻下午茶套...
Ad type  other  other  other
Ad word count 50  109  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Kowloon Hotel”, the text type used is other to obtain the best ad performance. “The Kowloon Hotel” can use this copy style more. On the other hand, “The Kowloon Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Kowloon Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Kowloon Hotel” are:LIKE_PAGE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “The Kowloon Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Kowloon Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Kowloon Hotel” top 3 ads schedules are: 2 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Kowloon Hotel”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“The Kowloon Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Kowloon Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “The Kowloon Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Kowloon Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.