Award-winning Case Study For The Keswick Theatre By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Keswick Theatre”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Keswick Theatre” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Keswick Theatre” through the method of adspy!

The Keswick Theatre Facebook ad Introduction by ad spy method

“The Keswick Theatre” introduction:Don't forget to "LIKE" our page!There's something for everyone at the Keswick! Looking forward to seeing you soon!Now you can "Check In" on foursquare!"

“The Keswick Theatre” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Keswick Theatre” ads data to help “The Keswick Theatre” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Keswick Theatre”. In this report, we analyze in detail the best ad cases of “The Keswick Theatre”.

The Keswick Theatre Top3 Ads Case Study:

Advertisers The Keswick Theatre The Keswick Theatre The Keswick Theatre
Ad title Poco, Pure Prarie League, & Orleans Charles Lloyd and Lucinda Williams at Keswick Theatre Ray On My Mind - The Ray Charles Story
Ad text Philly! Poco, Pure Prairie League, and Orleans are coming to the Keswick on May 3rd. Tickets go o... Saxophonist and flutist Charles Lloyd and singer-songwriter Lucinda Williams join each other on s... Celebrate the music and story of the great Ray Charles with Kenny Brawner leading his 12 piece or...
Ad format Image Image Image
Categories other other other
Duration 1 days 3 days 1 days
Like 258 224 286

The Keswick Theatre Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Keswick Theatre” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Keswick Theatre” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Keswick Theatre” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Poco, Pure Prarie League, & Orleans Charles Lloyd and Lucinda Williams at Keswick Theatre Ray On My Mind - The Ray Charles Story
Ad text  Philly! Poco, Pure Prairie League, and Orleans are coming to the Keswick on May 3rd. Tickets go o...  Saxophonist and flutist Charles Lloyd and singer-songwriter Lucinda Williams join each other on s...  Celebrate the music and story of the great Ray Charles with Kenny Brawner leading his 12 piece or...
Ad type  other  other  other
Ad word count 119  216  294

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Keswick Theatre”, the text type used is other to obtain the best ad performance. “The Keswick Theatre” can use this copy style more. On the other hand, “The Keswick Theatre” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Keswick Theatre” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Keswick Theatre” are:EVENT_RSVP,BUY_TICKETS,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “The Keswick Theatre” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Keswick Theatre” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Keswick Theatre” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Keswick Theatre”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Keswick Theatre” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Keswick Theatre” ad case study report

If you want to check the best ad case study of other advertisers related to “The Keswick Theatre”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Keswick Theatre”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.