Award-winning Case Study For The John F. Kennedy Center for the Performing Arts By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The John F. Kennedy Center for the Performing Arts”, or large enterprises, they have established a Facebook page for advertising and promotion. “The John F. Kennedy Center for the Performing Arts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The John F. Kennedy Center for the Performing Arts” through the method of adspy!

The John F. Kennedy Center for the Performing Arts Facebook ad Introduction by ad spy method

“The John F. Kennedy Center for the Performing Arts” introduction:The Kennedy Center is America's living memorial to President Kennedy—presenting the greatest performers and performances from across America and around the world, nurturing new works and young artists, and serving as a leader in arts education.

“The John F. Kennedy Center for the Performing Arts” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The John F. Kennedy Center for the Performing Arts” ads data to help “The John F. Kennedy Center for the Performing Arts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The John F. Kennedy Center for the Performing Arts”. In this report, we analyze in detail the best ad cases of “The John F. Kennedy Center for the Performing Arts”.

The John F. Kennedy Center for the Performing Arts Top3 Ads Case Study:

 1st2nd3rd
Advertisers The John F. Kennedy Center for the Performing Arts The John F. Kennedy Center for the Performing Arts The John F. Kennedy Center for the Performing Arts
Ad title Margaret Cho joins our International Women’s Day comedy event Fruits borne out of rust | March 3 Sign up for MyTix & enjoy $20 tickets for Ira Glass!
Ad text Just announced: Margaret Cho joins Dulcé Sloan, Sasheer Zamata, and Catherine Cohen for a special... Witness a whimsical, mischievous multimedia work pairing Japanese visual artist Tabaimo with awar... Register for MyTix for $20 seats to a show with This American Life's Ira Glass—on sale now! Our ...
CTA type BOOK_TRAVEL BOOK_TRAVEL LEARN_MORE
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 10 days
Like 141 16 0

The John F. Kennedy Center for the Performing Arts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The John F. Kennedy Center for the Performing Arts” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The John F. Kennedy Center for the Performing Arts” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The John F. Kennedy Center for the Performing Arts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Margaret Cho joins our International Women’s Day comedy event Fruits borne out of rust | March 3 Sign up for MyTix & enjoy $20 tickets for Ira Glass!
Ad text  Just announced: Margaret Cho joins Dulcé Sloan, Sasheer Zamata, and Catherine Cohen for a special...  Witness a whimsical, mischievous multimedia work pairing Japanese visual artist Tabaimo with awar...  Register for MyTix for $20 seats to a show with This American Life's Ira Glass—on sale now! Our ...
Ad type  other  other  other
Ad word count 223  210  304

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The John F. Kennedy Center for the Performing Arts”, the text type used is other to obtain the best ad performance. “The John F. Kennedy Center for the Performing Arts” can use this copy style more. On the other hand, “The John F. Kennedy Center for the Performing Arts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The John F. Kennedy Center for the Performing Arts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The John F. Kennedy Center for the Performing Arts” are:BOOK_TRAVEL,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “The John F. Kennedy Center for the Performing Arts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The John F. Kennedy Center for the Performing Arts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The John F. Kennedy Center for the Performing Arts” top 3 ads schedules are: 1 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The John F. Kennedy Center for the Performing Arts”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The John F. Kennedy Center for the Performing Arts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The John F. Kennedy Center for the Performing Arts” ad case study report

If you want to check the best ad case study of other advertisers related to “The John F. Kennedy Center for the Performing Arts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The John F. Kennedy Center for the Performing Arts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.