Award-winning Case Study For The Independent Photographer By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Independent Photographer”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Independent Photographer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Independent Photographer” through the method of adspy!

The Independent Photographer Facebook ad Introduction by ad spy method

“The Independent Photographer” introduction:The Independent Photographer is a Monthly Competition Award and Community dedicated to share the best of today's photography.

“The Independent Photographer” Facebook ads last run:2020-02-17 09:12:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Independent Photographer” ads data to help “The Independent Photographer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Independent Photographer”. In this report, we analyze in detail the best ad cases of “The Independent Photographer”.

The Independent Photographer Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Independent Photographer The Independent Photographer The Independent Photographer
Ad title PORTRAIT PHOTO COMPETITION PORTRAIT PHOTO CONTEST PORTRAIT PHOTO CONTEST
Ad text Portrait Photo Contest | Win $2000 & Receive Global Exposure We want to see your best portrait i... PORTAIT PHOTOGRAPHY | Win $2000 & Receive global exposure! We are looking for today's most capti... PORTRAIT PHOTOGRAPHY | Win $2000 & Receive global exposure! We are looking for today's most capt...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Arts & Humanities Website Arts & Humanities Website Arts & Humanities Website
Duration 1 days 1 days 1 days
Like 76 15 59

The Independent Photographer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Independent Photographer” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Independent Photographer” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Independent Photographer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PORTRAIT PHOTO COMPETITION PORTRAIT PHOTO CONTEST PORTRAIT PHOTO CONTEST
Ad text  Portrait Photo Contest | Win $2000 & Receive Global Exposure We want to see your best portrait i...  PORTAIT PHOTOGRAPHY | Win $2000 & Receive global exposure! We are looking for today's most capti...  PORTRAIT PHOTOGRAPHY | Win $2000 & Receive global exposure! We are looking for today's most capt...
Ad type  other  other  other
Ad word count 227  229  246

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Independent Photographer”, the text type used is other to obtain the best ad performance. “The Independent Photographer” can use this copy style more. On the other hand, “The Independent Photographer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Independent Photographer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Independent Photographer” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Independent Photographer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Independent Photographer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Independent Photographer” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Independent Photographer”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Independent Photographer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Independent Photographer” ad case study report

If you want to check the best ad case study of other advertisers related to “The Independent Photographer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Independent Photographer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.