Award-winning Case Study For The Hong Kong Basketball Academy By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Hong Kong Basketball Academy”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Hong Kong Basketball Academy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Hong Kong Basketball Academy” through the method of adspy!

The Hong Kong Basketball Academy Facebook ad Introduction by ad spy method

“The Hong Kong Basketball Academy” introduction:Leaders in youth & teen basketball development in Hong Kong.

“The Hong Kong Basketball Academy” Facebook ads last run:2020-02-20 23:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Hong Kong Basketball Academy” ads data to help “The Hong Kong Basketball Academy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Hong Kong Basketball Academy”. In this report, we analyze in detail the best ad cases of “The Hong Kong Basketball Academy”.

The Hong Kong Basketball Academy Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Hong Kong Basketball Academy The Hong Kong Basketball Academy The Hong Kong Basketball Academy
Ad title Timeline Photos HKBA Toronto | (HKBA) Hong Kong Basketball Academy Hong Kong Basketball Academy (@hkbaallday) • Instagram photos and videos
Ad text #MARKHAM #CANADA BALLERS! ARE YOU PASSIONATE ABOUT BASKETBALL & WANT TO IMPRVE YOUR GAME? HKBA-TO... HKBA stays fresh! Looking good and feeling good is important but equally as compelling is the sup... ATTENTION PLAYERS! Do YOU want to get better in basketball and improve as a player today? You ca...
CTA type WHATSAPP_MESSAGE SIGN_UP VIEW_INSTAGRAM_PROFILE
Ad format Image Image Image
Categories Sports Club Sports Club Sports Club
Duration 1 days 1 days 14 days
Like 44648 0 0

The Hong Kong Basketball Academy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Hong Kong Basketball Academy” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Hong Kong Basketball Academy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Hong Kong Basketball Academy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos HKBA Toronto | (HKBA) Hong Kong Basketball Academy Hong Kong Basketball Academy (@hkbaallday) • Instagram photos and videos
Ad text  #MARKHAM #CANADA BALLERS! ARE YOU PASSIONATE ABOUT BASKETBALL & WANT TO IMPRVE YOUR GAME? HKBA-TO...  HKBA stays fresh! Looking good and feeling good is important but equally as compelling is the sup...  ATTENTION PLAYERS! Do YOU want to get better in basketball and improve as a player today? You ca...
Ad type  other  other  other
Ad word count 358  992  1062

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Hong Kong Basketball Academy”, the text type used is other to obtain the best ad performance. “The Hong Kong Basketball Academy” can use this copy style more. On the other hand, “The Hong Kong Basketball Academy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Hong Kong Basketball Academy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Hong Kong Basketball Academy” are:WHATSAPP_MESSAGE,SIGN_UP,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WHATSAPP_MESSAGE” help “The Hong Kong Basketball Academy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Hong Kong Basketball Academy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Hong Kong Basketball Academy” top 3 ads schedules are: 1 days,1 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Hong Kong Basketball Academy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Hong Kong Basketball Academy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Hong Kong Basketball Academy” ad case study report

If you want to check the best ad case study of other advertisers related to “The Hong Kong Basketball Academy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Hong Kong Basketball Academy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.