Award-winning Case Study For The Heights Theater By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Heights Theater”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Heights Theater” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Heights Theater” through the method of adspy!

The Heights Theater Facebook ad Introduction by ad spy method

“The Heights Theater” introduction:Built in the 1920's, the iconic Heights Theater was renovated and reopened in 2016 as a live music venue, bringing the best musical talent through Houston.

“The Heights Theater” Facebook ads last run:2020-01-24 18:57:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Heights Theater” ads data to help “The Heights Theater” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Heights Theater”. In this report, we analyze in detail the best ad cases of “The Heights Theater”.

The Heights Theater Top3 Ads Case Study:

Advertisers The Heights Theater The Heights Theater The Heights Theater
Ad title The Heights Theater The Heights Theater The Heights Theater
Ad text Now open! Check out our full concert calendar at Do not miss Pete Yorn on May 21 when his “You and Me” solo acoustic tour stops right here at The ... HOUSTON - Don't miss Delta Spirit and Glorietta frontman, Matthew Logan Vasquez at The Heights Th...
Ad format Image Video Video
Categories Live Music Venue Live Music Venue Live Music Venue
Duration 282 days 1 days 1 days
Like 321 16 9

The Heights Theater Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Heights Theater” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Heights Theater” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Heights Theater” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Heights Theater The Heights Theater The Heights Theater
Ad text  Now open! Check out our full concert calendar at  Do not miss Pete Yorn on May 21 when his “You and Me” solo acoustic tour stops right here at The ...  HOUSTON - Don't miss Delta Spirit and Glorietta frontman, Matthew Logan Vasquez at The Heights Th...
Ad type  other  other  other
Ad word count 70  160  215

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Heights Theater”, the text type used is other to obtain the best ad performance. “The Heights Theater” can use this copy style more. On the other hand, “The Heights Theater” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Heights Theater” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Heights Theater” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Heights Theater” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Heights Theater” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Heights Theater” top 3 ads schedules are: 282 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Heights Theater”‘s top 1 ad duration is 282 days. Every advertisement has a life cycle.
“The Heights Theater” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Heights Theater” ad case study report

If you want to check the best ad case study of other advertisers related to “The Heights Theater”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Heights Theater”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.