Award-winning Case Study For The Healthy Mummy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Healthy Mummy”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Healthy Mummy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Healthy Mummy” through the method of adspy!

The Healthy Mummy Facebook ad Introduction by ad spy method

“The Healthy Mummy” introduction:The Healthy Mummy ( offers healthy eating & exercise products & plans for mums at every stage of her life.

“The Healthy Mummy” Facebook ads last run:2020-02-17 06:56:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Healthy Mummy” ads data to help “The Healthy Mummy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Healthy Mummy”. In this report, we analyze in detail the best ad cases of “The Healthy Mummy”.

The Healthy Mummy Top3 Ads Case Study:

Advertisers The Healthy Mummy The Healthy Mummy The Healthy Mummy
Ad title HURRY - 82% off Lifetime Platinum Permanent Access The Healthy Mummy The Healthy Mummy
Ad text ⏰Limited time - 82% off!⏰ Due to popular demand, we have EXTENDED the 82% off the Lifetime Platin... Get our FREE MEAL PREP Recipe Pack here jammed with recipes and tips on how to meal prep healthy ... FREE Kids Lunch Box Book!! Get a FREE copy of our BEST selling kids lunch box book here and SHARE...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 0 2627 949

The Healthy Mummy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Healthy Mummy” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Healthy Mummy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Healthy Mummy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title HURRY - 82% off Lifetime Platinum Permanent Access The Healthy Mummy The Healthy Mummy
Ad text  ⏰Limited time - 82% off!⏰ Due to popular demand, we have EXTENDED the 82% off the Lifetime Platin...  Get our FREE MEAL PREP Recipe Pack here jammed with recipes and tips on how to meal prep healthy ...  FREE Kids Lunch Box Book!! Get a FREE copy of our BEST selling kids lunch box book here and SHARE...
Ad type  other  other  other
Ad word count 428  201  204

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Healthy Mummy”, the text type used is other to obtain the best ad performance. “The Healthy Mummy” can use this copy style more. On the other hand, “The Healthy Mummy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Healthy Mummy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Healthy Mummy” are:GET_OFFER_VIEW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER_VIEW” help “The Healthy Mummy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Healthy Mummy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Healthy Mummy” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Healthy Mummy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Healthy Mummy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Healthy Mummy” ad case study report

If you want to check the best ad case study of other advertisers related to “The Healthy Mummy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Healthy Mummy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.