Award-winning Case Study For The Gym Group By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Gym Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Gym Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Gym Group” through the method of adspy!

The Gym Group Facebook ad Introduction by ad spy method

“The Gym Group” introduction:We believe that fitness should be flexible, fun and affordable. That’s why we have some of the lowest contract free prices in the UK and are open 24/7.

“The Gym Group” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Gym Group” ads data to help “The Gym Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Gym Group”. In this report, we analyze in detail the best ad cases of “The Gym Group”.

The Gym Group Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Gym Group The Gym Group The Gym Group
Ad title The Gym Group The Gym Group The Gym Group
Ad text Join the UK's Best Value Gym TODAY from just £14.99 per month. No contract. Open 24/7. Free clas... Hurry! This is your last chance to sign up to our HALF PRICE offer! Sign up to the UK's Best Valu... Hurry! This is your last chance to sign up to our HALF PRICE offer! Sign up to the UK's Best Valu...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 1 3 0

The Gym Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Gym Group” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Gym Group” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Gym Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Gym Group The Gym Group The Gym Group
Ad text  Join the UK's Best Value Gym TODAY from just £14.99 per month. No contract. Open 24/7. Free clas...  Hurry! This is your last chance to sign up to our HALF PRICE offer! Sign up to the UK's Best Valu...  Hurry! This is your last chance to sign up to our HALF PRICE offer! Sign up to the UK's Best Valu...
Ad type  other  other  other
Ad word count 314  520  536

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Gym Group”, the text type used is other to obtain the best ad performance. “The Gym Group” can use this copy style more. On the other hand, “The Gym Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Gym Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Gym Group” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Gym Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Gym Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Gym Group” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Gym Group”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Gym Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Gym Group” ad case study report

If you want to check the best ad case study of other advertisers related to “The Gym Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Gym Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.