Award-winning Case Study For The Great British Gin Festival By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Great British Gin Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Great British Gin Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Great British Gin Festival” through the method of adspy!

The Great British Gin Festival Facebook ad Introduction by ad spy method

“The Great British Gin Festival” introduction:Prepare to have your taste buds tantalised with the worlds finest Gins coming together in the UK! CONTACT: info@thegreatbritishginfest.co.uk

“The Great British Gin Festival” Facebook ads last run:2020-02-23 03:08:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Great British Gin Festival” ads data to help “The Great British Gin Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Great British Gin Festival”. In this report, we analyze in detail the best ad cases of “The Great British Gin Festival”.

The Great British Gin Festival Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Great British Gin Festival The Great British Gin Festival The Great British Gin Festival
Ad title The Great British Gin Festival- Isle of Wight- 50 Tickets Remain The UK's Biggest Touring Gin Festival is coming to Newcaste The Great British Gin Festival-Maidstone-150 Friday Tickets Left
Ad text We're coming to Isle of Wight! Last few tickets left Click 'Interested' to find out more/tic... The UK's Largest Touring Gin Festival Is Coming To Newcastle Final Tickets On Sale Now ℹ️For M... We're coming to Maidstone! Last few tickets left Click 'Interested' to find out more/tickets ⤵️
CTA type EVENT_RSVP EVENT_RSVP EVENT_RSVP
Ad format Image Image Image
Categories Event Event Event
Duration 1 days 36 days 1 days
Like 0 56 0

The Great British Gin Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Great British Gin Festival” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Great British Gin Festival” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Great British Gin Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Great British Gin Festival- Isle of Wight- 50 Tickets Remain The UK's Biggest Touring Gin Festival is coming to Newcaste The Great British Gin Festival-Maidstone-150 Friday Tickets Left
Ad text  We're coming to Isle of Wight! Last few tickets left Click 'Interested' to find out more/tic...  The UK's Largest Touring Gin Festival Is Coming To Newcastle Final Tickets On Sale Now ℹ️For M...  We're coming to Maidstone! Last few tickets left Click 'Interested' to find out more/tickets ⤵️
Ad type  other  other  other
Ad word count 104  135  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Great British Gin Festival”, the text type used is other to obtain the best ad performance. “The Great British Gin Festival” can use this copy style more. On the other hand, “The Great British Gin Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Great British Gin Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Great British Gin Festival” are:EVENT_RSVP,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “The Great British Gin Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Great British Gin Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Great British Gin Festival” top 3 ads schedules are: 1 days,36 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Great British Gin Festival”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Great British Gin Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Great British Gin Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “The Great British Gin Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Great British Gin Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.