Award-winning Case Study For The Grand By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Grand”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Grand” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Grand” through the method of adspy!

The Grand Facebook ad Introduction by ad spy method

“The Grand” introduction:London's iconic, palace of modern variety since 1900. Big Saturday night club nights! Home of Bongos Bingo + SHOWS! MOVIE NIGHTS! DRAG! SPORT!

“The Grand” Facebook ads last run:2020-02-17 06:52:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Grand” ads data to help “The Grand” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Grand”. In this report, we analyze in detail the best ad cases of “The Grand”.

The Grand Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Grand The Grand The Grand
Ad title Dirty Dancing Movie Night Sat 22nd June: Hercules Hercules Movie Night
Ad text "Nobody puts Baby in the corner". Especially not us! We're putting her on our MASSIVE screen!  Bless my soul, Herc is on a roll! Tickets are on sale now for our Hercules Movie Night! Come s... Ready to go from Zero to Hero? Join Herc on his roll to our big screen! 🥇
CTA type EVENT_RSVP BOOK_TRAVEL EVENT_RSVP
Ad format Image Video Image
Categories Performance & Event Venue Performance & Event Venue Performance & Event Venue
Duration 1 days 1 days 1 days
Like 16 1 19

The Grand Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Grand” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Grand” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Grand” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dirty Dancing Movie Night Sat 22nd June: Hercules Hercules Movie Night
Ad text  "Nobody puts Baby in the corner". Especially not us! We're putting her on our MASSIVE screen!  Bless my soul, Herc is on a roll! Tickets are on sale now for our Hercules Movie Night! Come s...  Ready to go from Zero to Hero? Join Herc on his roll to our big screen! 🥇
Ad type  other  other  other
Ad word count 94  206  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Grand”, the text type used is other to obtain the best ad performance. “The Grand” can use this copy style more. On the other hand, “The Grand” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Grand” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Grand” are:EVENT_RSVP,BOOK_TRAVEL,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “The Grand” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Grand” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Grand” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Grand”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Grand” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Grand” ad case study report

If you want to check the best ad case study of other advertisers related to “The Grand”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Grand”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.