Award-winning Case Study For The Gothard Sisters By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Gothard Sisters”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Gothard Sisters” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Gothard Sisters” through the method of adspy!

The Gothard Sisters Facebook ad Introduction by ad spy method

“The Gothard Sisters” introduction:The Gothard Sisters' official Facebook page. New album available on iTunes

“The Gothard Sisters” Facebook ads last run:2020-02-04 07:03:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Gothard Sisters” ads data to help “The Gothard Sisters” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Gothard Sisters”. In this report, we analyze in detail the best ad cases of “The Gothard Sisters”.

The Gothard Sisters Top3 Ads Case Study:

Advertisers The Gothard Sisters The Gothard Sisters The Gothard Sisters
Ad title Midnight Sun - Celtic Music The Gothard Sisters Peaceful Celtic, a playlist by The Gothard Sisters on Spotify
Ad text Midnight Sun by the Gothard Sisters has been named one of the best new Celtic music releases of t... The Ark - Ann Arbor on July 30: presenting the contemporary Celtic music of the Gothard Sisters f... A new playlist! Peaceful Celtic music. Enjoy!
Ad format Image Image Image
Categories Musician/Band Musician/Band Musician/Band
Duration 212 days 1 days 42 days
Like 0 17 13

The Gothard Sisters Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Gothard Sisters” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Gothard Sisters” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Gothard Sisters” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Midnight Sun - Celtic Music The Gothard Sisters Peaceful Celtic, a playlist by The Gothard Sisters on Spotify
Ad text  Midnight Sun by the Gothard Sisters has been named one of the best new Celtic music releases of t...  The Ark - Ann Arbor on July 30: presenting the contemporary Celtic music of the Gothard Sisters f...  A new playlist! Peaceful Celtic music. Enjoy!
Ad type  other  other  other
Ad word count 300  146  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Gothard Sisters”, the text type used is other to obtain the best ad performance. “The Gothard Sisters” can use this copy style more. On the other hand, “The Gothard Sisters” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Gothard Sisters” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Gothard Sisters” are:DOWNLOAD,BUY_TICKETS,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “The Gothard Sisters” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Gothard Sisters” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Gothard Sisters” top 3 ads schedules are: 212 days,1 days, and 42 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Gothard Sisters”‘s top 1 ad duration is 212 days. Every advertisement has a life cycle.
“The Gothard Sisters” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Gothard Sisters” ad case study report

If you want to check the best ad case study of other advertisers related to “The Gothard Sisters”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Gothard Sisters”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.