Award-winning Case Study For The Ferentz Institute: Advanced Psychotherapy Training and Education By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Ferentz Institute: Advanced Psychotherapy Training and Education”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Ferentz Institute: Advanced Psychotherapy Training and Education” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Ferentz Institute: Advanced Psychotherapy Training and Education” through the method of adspy!

The Ferentz Institute: Advanced Psychotherapy Training and Education Facebook ad Introduction by ad spy method

“The Ferentz Institute: Advanced Psychotherapy Training and Education” introduction:The Ferentz Institute provides mental health professionals with continuing education encompassing clinical issues, client populations & practice issues.

“The Ferentz Institute: Advanced Psychotherapy Training and Education” Facebook ads last run:2020-02-21 07:28:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Ferentz Institute: Advanced Psychotherapy Training and Education” ads data to help “The Ferentz Institute: Advanced Psychotherapy Training and Education” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Ferentz Institute: Advanced Psychotherapy Training and Education”. In this report, we analyze in detail the best ad cases of “The Ferentz Institute: Advanced Psychotherapy Training and Education”.

The Ferentz Institute: Advanced Psychotherapy Training and Education Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Ferentz Institute: Advanced Psychotherapy Training and Education The Ferentz Institute: Advanced Psychotherapy Training and Education The Ferentz Institute: Advanced Psychotherapy Training and Education
Ad title Clinician Take Care of Thyself! Here's How. The Ferentz Institute: Advanced Psychotherapy Training and Education The Ferentz Institute: Advanced Psychotherapy Training and Education
Ad text It’s critically important that, as mental health providers, we practice what we preach. Learn the... Get your FREE copy of Lisa Ferentz’s "Trauma Informed Assessments." "It offers clinicians a way... Help your clients free themselves from internet gaming habits! 🎮 Here is a read that that explain...
CTA type LEARN_MORE DOWNLOAD LEARN_MORE
Ad format Video Carousel Image
Categories Mental Health Service N/A N/A
Duration 1 days 23 days 1 days
Like 13 20 56

The Ferentz Institute: Advanced Psychotherapy Training and Education Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Ferentz Institute: Advanced Psychotherapy Training and Education” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Ferentz Institute: Advanced Psychotherapy Training and Education” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Ferentz Institute: Advanced Psychotherapy Training and Education” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Clinician Take Care of Thyself! Here's How. The Ferentz Institute: Advanced Psychotherapy Training and Education The Ferentz Institute: Advanced Psychotherapy Training and Education
Ad text  It’s critically important that, as mental health providers, we practice what we preach. Learn the...  Get your FREE copy of Lisa Ferentz’s "Trauma Informed Assessments." "It offers clinicians a way...  Help your clients free themselves from internet gaming habits! 🎮 Here is a read that that explain...
Ad type  other  other  other
Ad word count 315  396  269

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Ferentz Institute: Advanced Psychotherapy Training and Education”, the text type used is other to obtain the best ad performance. “The Ferentz Institute: Advanced Psychotherapy Training and Education” can use this copy style more. On the other hand, “The Ferentz Institute: Advanced Psychotherapy Training and Education” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Ferentz Institute: Advanced Psychotherapy Training and Education” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Ferentz Institute: Advanced Psychotherapy Training and Education” are:LEARN_MORE,DOWNLOAD,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Ferentz Institute: Advanced Psychotherapy Training and Education” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Ferentz Institute: Advanced Psychotherapy Training and Education” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Ferentz Institute: Advanced Psychotherapy Training and Education” top 3 ads schedules are: 1 days,23 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Ferentz Institute: Advanced Psychotherapy Training and Education”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Ferentz Institute: Advanced Psychotherapy Training and Education” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Ferentz Institute: Advanced Psychotherapy Training and Education” ad case study report

If you want to check the best ad case study of other advertisers related to “The Ferentz Institute: Advanced Psychotherapy Training and Education”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Ferentz Institute: Advanced Psychotherapy Training and Education”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.