Award-winning Case Study For The Exchange Lofts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Exchange Lofts”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Exchange Lofts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Exchange Lofts” through the method of adspy!

The Exchange Lofts Facebook ad Introduction by ad spy method

“The Exchange Lofts” introduction:Urban apartments & studios, offering an unprecedented way of life in a lush & secure setting, a 1st for Braamfontein.

“The Exchange Lofts” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Exchange Lofts” ads data to help “The Exchange Lofts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Exchange Lofts”. In this report, we analyze in detail the best ad cases of “The Exchange Lofts”.

The Exchange Lofts Top3 Ads Case Study:

Advertisers The Exchange Lofts The Exchange Lofts The Exchange Lofts
Ad title The Exchange Lofts Join The Urban Evolution & Live The Loft Life The Exchange Lofts
Ad text Live in a cultural heartland! The Exchange Lofts is set to be the most sought after place to live... Invest in your future. Benefit from an exceptional opportunity to claim 30% of the purchase price... Experience the essence of an urban escape. The Exchange Lofts is set to be the most sought after ...
Ad format Carousel Video Image
Categories Real Estate Agent Real Estate Agent Real Estate Agent
Duration 35 days 1 days 1 days
Like 5 0 6

The Exchange Lofts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Exchange Lofts” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Exchange Lofts” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Exchange Lofts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Exchange Lofts Join The Urban Evolution & Live The Loft Life The Exchange Lofts
Ad text  Live in a cultural heartland! The Exchange Lofts is set to be the most sought after place to live...  Invest in your future. Benefit from an exceptional opportunity to claim 30% of the purchase price...  Experience the essence of an urban escape. The Exchange Lofts is set to be the most sought after ...
Ad type  other  other  other
Ad word count 648  523  487

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Exchange Lofts”, the text type used is other to obtain the best ad performance. “The Exchange Lofts” can use this copy style more. On the other hand, “The Exchange Lofts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Exchange Lofts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Exchange Lofts” are:N/A,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Exchange Lofts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Exchange Lofts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Exchange Lofts” top 3 ads schedules are: 35 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Exchange Lofts”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“The Exchange Lofts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Exchange Lofts” ad case study report

If you want to check the best ad case study of other advertisers related to “The Exchange Lofts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Exchange Lofts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.