Award-winning Case Study For The Empty Bottle By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Empty Bottle”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Empty Bottle” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Empty Bottle” through the method of adspy!

The Empty Bottle Facebook ad Introduction by ad spy method

“The Empty Bottle” introduction:Music, Friendly, Dancing 7 nights/week

“The Empty Bottle” Facebook ads last run:2020-02-23 22:54:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Empty Bottle” ads data to help “The Empty Bottle” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Empty Bottle”. In this report, we analyze in detail the best ad cases of “The Empty Bottle”.

The Empty Bottle Top3 Ads Case Study:

Advertisers The Empty Bottle The Empty Bottle The Empty Bottle
Ad title Too Sweet: Free DJ Night at Empty Bottle Acid Dad / Basement Family / Waltzer Banditos
Ad text As Def Leppard once said, "Pour some sugar on me," 'cause we're ready to get sweet here at EB, ba... Steel thyself: Brooklyn's baddest daddies are making their way to Chicago for a night of hotwired... Banditos are ditching the b-e-a-utiful pastures of Alabama to pay us a lil visit!
Ad format Image Image Image
Categories Dive Bar Dive Bar Dive Bar
Duration 1 days 1 days 1 days
Like 5 2 0

The Empty Bottle Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Empty Bottle” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Empty Bottle” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Empty Bottle” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Too Sweet: Free DJ Night at Empty Bottle Acid Dad / Basement Family / Waltzer Banditos
Ad text  As Def Leppard once said, "Pour some sugar on me," 'cause we're ready to get sweet here at EB, ba...  Steel thyself: Brooklyn's baddest daddies are making their way to Chicago for a night of hotwired...  Banditos are ditching the b-e-a-utiful pastures of Alabama to pay us a lil visit!
Ad type  other  other  other
Ad word count 102  109  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Empty Bottle”, the text type used is other to obtain the best ad performance. “The Empty Bottle” can use this copy style more. On the other hand, “The Empty Bottle” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Empty Bottle” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Empty Bottle” are:EVENT_RSVP,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “The Empty Bottle” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Empty Bottle” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Empty Bottle” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Empty Bottle”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Empty Bottle” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Empty Bottle” ad case study report

If you want to check the best ad case study of other advertisers related to “The Empty Bottle”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Empty Bottle”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.