Award-winning Case Study For The Ellis Hotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Ellis Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Ellis Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Ellis Hotel” through the method of adspy!

The Ellis Hotel Facebook ad Introduction by ad spy method

“The Ellis Hotel” introduction:The Ellis Hotel is downtown Atlanta’s newest chic boutique hotel. Blending a legendary past with the plush comforts of tomorrow, The Ellis Hotel features a women’s only floor, 127 guest rooms, including 12 junior suites and an executive suite.

“The Ellis Hotel” Facebook ads last run:2020-02-17 06:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Ellis Hotel” ads data to help “The Ellis Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Ellis Hotel”. In this report, we analyze in detail the best ad cases of “The Ellis Hotel”.

The Ellis Hotel Top3 Ads Case Study:

Advertisers The Ellis Hotel The Ellis Hotel The Ellis Hotel
Ad title Stay at The Ellis Hotel Stay at The Ellis Hotel Ellis Hotel, Atlanta, a Tribute Portfolio Hotel
Ad text Discover Our Great Spring Rates & Special Offers at Atlanta's Top-Ranked Hotel! Discover Our Great Spring Rates & Special Offers at Atlanta's Top-Ranked Hotel! It's almost time for the SweetWater 420 Festival! Stay with us and ensure you're in walking dist...
Ad format Image Image Image
Categories Hotel Services Company Hotel Services Company Hotel Services Company
Duration 14 days 14 days 1 days
Like 12 61 3

The Ellis Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Ellis Hotel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Ellis Hotel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Ellis Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Stay at The Ellis Hotel Stay at The Ellis Hotel Ellis Hotel, Atlanta, a Tribute Portfolio Hotel
Ad text  Discover Our Great Spring Rates & Special Offers at Atlanta's Top-Ranked Hotel!  Discover Our Great Spring Rates & Special Offers at Atlanta's Top-Ranked Hotel!  It's almost time for the SweetWater 420 Festival! Stay with us and ensure you're in walking dist...
Ad type  other  other  other
Ad word count 79  79  252

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Ellis Hotel”, the text type used is other to obtain the best ad performance. “The Ellis Hotel” can use this copy style more. On the other hand, “The Ellis Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Ellis Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Ellis Hotel” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “The Ellis Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Ellis Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Ellis Hotel” top 3 ads schedules are: 14 days,14 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Ellis Hotel”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“The Ellis Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Ellis Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “The Ellis Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Ellis Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.