Award-winning Case Study For The Elder Scrolls Online By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Elder Scrolls Online”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Elder Scrolls Online” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Elder Scrolls Online” through the method of adspy!

The Elder Scrolls Online Facebook ad Introduction by ad spy method

“The Elder Scrolls Online” introduction:PEGI 18 (Gewalt, Onlinespiel) – Besucht für weitere Informationen.

“The Elder Scrolls Online” Facebook ads last run:2020-02-29 09:08:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Elder Scrolls Online” ads data to help “The Elder Scrolls Online” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Elder Scrolls Online”. In this report, we analyze in detail the best ad cases of “The Elder Scrolls Online”.

The Elder Scrolls Online Top3 Ads Case Study:

Advertisers The Elder Scrolls Online The Elder Scrolls Online The Elder Scrolls Online
Ad title ESO-Festtagsangebot ESO-Festtagsangebot The Elder Scrolls Online
Ad text Eine epische Fantasy-Welt, Drachen und Abenteuer rufen! Gesellt euch zu über 13 Millionen Spieler... Über 13 Millionen Spieler, ohne Abonnementzwang und mit bis zu 67 % Rabatt: Beginnt jetzt euer ul... Erlebt die neuen Geschichten und Abenteuer in der Welt von The Elder Scrolls und stellt euch dem ...
Ad format Video Video Video
Categories other other Video Game
Duration 1 days 1 days 28 days
Like 382 88 0

The Elder Scrolls Online Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Elder Scrolls Online” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Elder Scrolls Online” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Elder Scrolls Online” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ESO-Festtagsangebot ESO-Festtagsangebot The Elder Scrolls Online
Ad text  Eine epische Fantasy-Welt, Drachen und Abenteuer rufen! Gesellt euch zu über 13 Millionen Spieler...  Über 13 Millionen Spieler, ohne Abonnementzwang und mit bis zu 67 % Rabatt: Beginnt jetzt euer ul...  Erlebt die neuen Geschichten und Abenteuer in der Welt von The Elder Scrolls und stellt euch dem ...
Ad type  other  other  other
Ad word count 125  121  121

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Elder Scrolls Online”, the text type used is other to obtain the best ad performance. “The Elder Scrolls Online” can use this copy style more. On the other hand, “The Elder Scrolls Online” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Elder Scrolls Online” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Elder Scrolls Online” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Elder Scrolls Online” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Elder Scrolls Online” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Elder Scrolls Online” top 3 ads schedules are: 1 days,1 days, and 28 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Elder Scrolls Online”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Elder Scrolls Online” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Elder Scrolls Online” ad case study report

If you want to check the best ad case study of other advertisers related to “The Elder Scrolls Online”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Elder Scrolls Online”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.