Award-winning Case Study For The Eczema Company By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Eczema Company”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Eczema Company” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Eczema Company” through the method of adspy!

The Eczema Company Facebook ad Introduction by ad spy method

“The Eczema Company” introduction:We offer curated natural eczema treatments for children & adults. Our mission is to provide the best eczema products to soothe your itchy little world.

“The Eczema Company” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Eczema Company” ads data to help “The Eczema Company” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Eczema Company”. In this report, we analyze in detail the best ad cases of “The Eczema Company”.

The Eczema Company Top3 Ads Case Study:

Advertisers The Eczema Company The Eczema Company The Eczema Company
Ad title How to Approach Asthma in Toddlers | It's an Itchy Little World Simple, Pure Ingredients "Best cream to moisturize dry skin"
Ad text Dealing with asthma in toddlers can be quite daunting. Discover some tips on handling their sympt... ⭐⭐⭐⭐⭐ "Great for anybody trying to find some relief for eczema, rosacea, contact dermatitis diape... "When I wake up in the morning it feels like it is still doing its job moisturizing." - Cassie, E...
Ad format Image Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 22 days 18 days
Like 0 0 2

The Eczema Company Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Eczema Company” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Eczema Company” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Eczema Company” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How to Approach Asthma in Toddlers | It's an Itchy Little World Simple, Pure Ingredients "Best cream to moisturize dry skin"
Ad text  Dealing with asthma in toddlers can be quite daunting. Discover some tips on handling their sympt...  ⭐⭐⭐⭐⭐ "Great for anybody trying to find some relief for eczema, rosacea, contact dermatitis diape...  "When I wake up in the morning it feels like it is still doing its job moisturizing." - Cassie, E...
Ad type  other  other  other
Ad word count 149  286  291

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Eczema Company”, the text type used is other to obtain the best ad performance. “The Eczema Company” can use this copy style more. On the other hand, “The Eczema Company” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Eczema Company” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Eczema Company” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Eczema Company” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Eczema Company” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Eczema Company” top 3 ads schedules are: 1 days,22 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Eczema Company”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Eczema Company” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Eczema Company” ad case study report

If you want to check the best ad case study of other advertisers related to “The Eczema Company”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Eczema Company”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.