Award-winning Case Study For The Doodle Factory By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Doodle Factory”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Doodle Factory” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Doodle Factory” through the method of adspy!

The Doodle Factory Facebook ad Introduction by ad spy method

“The Doodle Factory” introduction:The Doodle Factory is a design based firm that aids vulnerable children by manufacturing everyday lifestyle products with the use of their own drawings.

“The Doodle Factory” Facebook ads last run:2020-02-22 20:48:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Doodle Factory” ads data to help “The Doodle Factory” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Doodle Factory”. In this report, we analyze in detail the best ad cases of “The Doodle Factory”.

The Doodle Factory Top3 Ads Case Study:

Advertisers The Doodle Factory The Doodle Factory The Doodle Factory
Ad title Doodle factory Doodle factory Doodle factory
Ad text Winter sale is here! Enjoy 20% off on all items *limited time offer and quantities ▪Delivery i... On time for Sweater Weather All our designs are created from the drawings of children in need! ... 3 Reasons why you should buy our Fall '19 Laptop Cases.. 1. It's Fun 2. It's Brave 3. It's Inspired
Ad format Carousel Carousel Carousel
Categories other other other
Duration 2 days 1 days 1 days
Like 18 23 14

The Doodle Factory Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Doodle Factory” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Doodle Factory” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Doodle Factory” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Doodle factory Doodle factory Doodle factory
Ad text  Winter sale is here! Enjoy 20% off on all items *limited time offer and quantities ▪Delivery i...  On time for Sweater Weather All our designs are created from the drawings of children in need! ...  3 Reasons why you should buy our Fall '19 Laptop Cases.. 1. It's Fun 2. It's Brave 3. It's Inspired
Ad type  other  other  other
Ad word count 184  160  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Doodle Factory”, the text type used is other to obtain the best ad performance. “The Doodle Factory” can use this copy style more. On the other hand, “The Doodle Factory” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Doodle Factory” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Doodle Factory” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Doodle Factory” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Doodle Factory” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Doodle Factory” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Doodle Factory”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“The Doodle Factory” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Doodle Factory” ad case study report

If you want to check the best ad case study of other advertisers related to “The Doodle Factory”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Doodle Factory”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.