Award-winning Case Study For The Dental Project By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Dental Project”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Dental Project” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Dental Project” through the method of adspy!

The Dental Project Facebook ad Introduction by ad spy method

“The Dental Project” introduction:The Dental Project is a dedicated group of dentists, oral health therapists, and support staff aimed at providing exceptional, honest and gentle dentistry.

“The Dental Project” Facebook ads last run:2020-02-22 17:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Dental Project” ads data to help “The Dental Project” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Dental Project”. In this report, we analyze in detail the best ad cases of “The Dental Project”.

The Dental Project Top3 Ads Case Study:

Advertisers The Dental Project The Dental Project The Dental Project
Ad title Free Whitening For Life Free Whitening For Life Take Home Whitening For $99
Ad text NO GAP EXAM AND X-RAYS Do you have extras cover with Medibank Private, HCF, CBHS, Westfund or NI... NO GAP EXAM AND X-RAYS Do you have extras cover with Medibank Private, HCF, CBHS, Westfund or NI... Whiten your teeth for only $99! All you have to do is book in for your recommended check and cle...
Ad format Image Image Image
Categories General Dentist General Dentist General Dentist
Duration 16 days 16 days 4 days
Like 1 4 0

The Dental Project Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Dental Project” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Dental Project” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Dental Project” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Free Whitening For Life Free Whitening For Life Take Home Whitening For $99
Ad text  NO GAP EXAM AND X-RAYS Do you have extras cover with Medibank Private, HCF, CBHS, Westfund or NI...  NO GAP EXAM AND X-RAYS Do you have extras cover with Medibank Private, HCF, CBHS, Westfund or NI...  Whiten your teeth for only $99! All you have to do is book in for your recommended check and cle...
Ad type  other  other  other
Ad word count 480  480  238

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Dental Project”, the text type used is other to obtain the best ad performance. “The Dental Project” can use this copy style more. On the other hand, “The Dental Project” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Dental Project” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Dental Project” are:CALL_NOW,CALL_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CALL_NOW” help “The Dental Project” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Dental Project” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Dental Project” top 3 ads schedules are: 16 days,16 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Dental Project”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“The Dental Project” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Dental Project” ad case study report

If you want to check the best ad case study of other advertisers related to “The Dental Project”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Dental Project”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.