Award-winning Case Study For The Crystal Coast By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Crystal Coast”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Crystal Coast” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Crystal Coast” through the method of adspy!

The Crystal Coast Facebook ad Introduction by ad spy method

“The Crystal Coast” introduction:Official Facebook Page of The Crystal Coast - North Carolina's Gem View Accommodations, Deals, and Specials on our website!

“The Crystal Coast” Facebook ads last run:2020-02-01 02:41:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Crystal Coast” ads data to help “The Crystal Coast” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Crystal Coast”. In this report, we analyze in detail the best ad cases of “The Crystal Coast”.

The Crystal Coast Top3 Ads Case Study:

Advertisers The Crystal Coast The Crystal Coast The Crystal Coast
Ad title Book today Find North Carolina's Southern Outer Banks Last Minute Fall Deals
Ad text The Southern Outer Banks are ready for summer. Are you? Southern Outer Banks spring specials mean your beach vacation is more affordable than ever. Seaside lodging deals
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 3 days
Like 503 414 226

The Crystal Coast Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Crystal Coast” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Crystal Coast” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Crystal Coast” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Book today Find North Carolina's Southern Outer Banks Last Minute Fall Deals
Ad text  The Southern Outer Banks are ready for summer. Are you?  Southern Outer Banks spring specials mean your beach vacation is more affordable than ever.  Seaside lodging deals
Ad type  other  other  other
Ad word count 55  91  21

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Crystal Coast”, the text type used is other to obtain the best ad performance. “The Crystal Coast” can use this copy style more. On the other hand, “The Crystal Coast” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Crystal Coast” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Crystal Coast” are:BOOK_TRAVEL,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “The Crystal Coast” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Crystal Coast” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Crystal Coast” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Crystal Coast”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Crystal Coast” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Crystal Coast” ad case study report

If you want to check the best ad case study of other advertisers related to “The Crystal Coast”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Crystal Coast”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.