Award-winning Case Study For The Critical Thinking Co. By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Critical Thinking Co.”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Critical Thinking Co.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Critical Thinking Co.” through the method of adspy!

The Critical Thinking Co. Facebook ad Introduction by ad spy method

“The Critical Thinking Co.” introduction:We guarantee our educational books and software will produce better grades and higher test scores—or your money back! Children love our products and you'll love what our products do for your child.

“The Critical Thinking Co.” Facebook ads last run:2020-02-15 18:48:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Critical Thinking Co.” ads data to help “The Critical Thinking Co.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Critical Thinking Co.”. In this report, we analyze in detail the best ad cases of “The Critical Thinking Co.”.

The Critical Thinking Co. Top3 Ads Case Study:

Advertisers The Critical Thinking Co. The Critical Thinking Co. The Critical Thinking Co.
Ad title FREE Critical Thinking Puzzles! Inference Jones Level 1 - eBook (WINDOWS ONLY) Better Grades and Higher Test Scores — Guaranteed! - The Critical Thinking Co.™
Ad text FREE Critical Thinking Puzzles! Delivered weekly to your inbox. A $75 Value! Choose PreK – Grade ... Free Shipping + 15% off any size order! Use Coupon Code: FACEBOOK8 Teachers, thank you for being the world's real-life superheroes. Happy Teacher Appreciation Week!...
Ad format Image Carousel Image
Categories other other Tutor/Teacher
Duration 7 days 273 days 1 days
Like 101 1 0

The Critical Thinking Co. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Critical Thinking Co.” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Critical Thinking Co.” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Critical Thinking Co.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE Critical Thinking Puzzles! Inference Jones Level 1 - eBook (WINDOWS ONLY) Better Grades and Higher Test Scores — Guaranteed! - The Critical Thinking Co.™
Ad text  FREE Critical Thinking Puzzles! Delivered weekly to your inbox. A $75 Value! Choose PreK – Grade ...  Free Shipping + 15% off any size order! Use Coupon Code: FACEBOOK8  Teachers, thank you for being the world's real-life superheroes. Happy Teacher Appreciation Week!...
Ad type  other  other  other
Ad word count 193  67  551

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Critical Thinking Co.”, the text type used is other to obtain the best ad performance. “The Critical Thinking Co.” can use this copy style more. On the other hand, “The Critical Thinking Co.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Critical Thinking Co.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Critical Thinking Co.” are:SIGN_UP,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Critical Thinking Co.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Critical Thinking Co.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Critical Thinking Co.” top 3 ads schedules are: 7 days,273 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Critical Thinking Co.”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“The Critical Thinking Co.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Critical Thinking Co.” ad case study report

If you want to check the best ad case study of other advertisers related to “The Critical Thinking Co.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Critical Thinking Co.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.