Award-winning Case Study For The Creative Penn By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Creative Penn”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Creative Penn” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Creative Penn” through the method of adspy!

The Creative Penn Facebook ad Introduction by ad spy method

“The Creative Penn” introduction:Joanna Penn, TheCreativePenn.com Writing, Self-Publishing, Book Marketing and Making a Living with Your Writing. Twitter@thecreativepenn

“The Creative Penn” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Creative Penn” ads data to help “The Creative Penn” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Creative Penn”. In this report, we analyze in detail the best ad cases of “The Creative Penn”.

The Creative Penn Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Creative Penn The Creative Penn The Creative Penn
Ad title Join this free webinar on Scrivener Productivity For Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters (Books for Writers Book 10) Successful Self-Publishing: How to Self-Publish and Market Your Book
Ad text I've used Scrivener to write over 30 books. Learn how you can use it to write your book in this f... Do you want to write more but feel frustrated at your lack of time? � Are you doing ‘busy’ work i... Need help with self-publishing? How to self-publish and market an ebook, print book and audiobook...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 3 days
Like 26 94 24

The Creative Penn Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Creative Penn” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Creative Penn” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Creative Penn” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Join this free webinar on Scrivener Productivity For Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters (Books for Writers Book 10) Successful Self-Publishing: How to Self-Publish and Market Your Book
Ad text  I've used Scrivener to write over 30 books. Learn how you can use it to write your book in this f...  Do you want to write more but feel frustrated at your lack of time? � Are you doing ‘busy’ work i...  Need help with self-publishing? How to self-publish and market an ebook, print book and audiobook...
Ad type  other  other  other
Ad word count 192  560  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Creative Penn”, the text type used is other to obtain the best ad performance. “The Creative Penn” can use this copy style more. On the other hand, “The Creative Penn” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Creative Penn” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Creative Penn” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Creative Penn” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Creative Penn” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Creative Penn” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Creative Penn”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Creative Penn” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Creative Penn” ad case study report

If you want to check the best ad case study of other advertisers related to “The Creative Penn”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Creative Penn”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.