Award-winning Case Study For The Cotswold Company By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Cotswold Company”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Cotswold Company” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Cotswold Company” through the method of adspy!

The Cotswold Company Facebook ad Introduction by ad spy method

“The Cotswold Company” introduction:You can browse our furniture in our Chelmsford, Norwich, Godalming and Stow-on-the-Wold showrooms and at 0333 200 1725

“The Cotswold Company” Facebook ads last run:2020-02-17 07:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Cotswold Company” ads data to help “The Cotswold Company” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Cotswold Company”. In this report, we analyze in detail the best ad cases of “The Cotswold Company”.

The Cotswold Company Top3 Ads Case Study:

Advertisers The Cotswold Company The Cotswold Company The Cotswold Company
Ad title UP TO 40% OFF WINTER SALE The Cotswold Company Easter Sale Event - UP TO 40% OFF
Ad text Our Winter Sale is here. Up to 40% off 100s of furniture styles that’ll last a lifetime. Our Spring Sale has sprung! Up to 40% off 100s of items and Free Delivery on ALL orders! Shop online or in store for our best ever Easter Sale Event! Enjoy up to 40% off until 30th April...
Ad format Video Carousel Others
Categories other Furniture Furniture
Duration 1 days 1 days 1 days
Like 2200 39 4

The Cotswold Company Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Cotswold Company” top 3 ads are: Video,Carousel, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Cotswold Company” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Cotswold Company” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title UP TO 40% OFF WINTER SALE The Cotswold Company Easter Sale Event - UP TO 40% OFF
Ad text  Our Winter Sale is here. Up to 40% off 100s of furniture styles that’ll last a lifetime.  Our Spring Sale has sprung! Up to 40% off 100s of items and Free Delivery on ALL orders!  Shop online or in store for our best ever Easter Sale Event! Enjoy up to 40% off until 30th April...
Ad type  other  other  other
Ad word count 88  89  161

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Cotswold Company”, the text type used is other to obtain the best ad performance. “The Cotswold Company” can use this copy style more. On the other hand, “The Cotswold Company” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Cotswold Company” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Cotswold Company” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Cotswold Company” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Cotswold Company” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Cotswold Company” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Cotswold Company”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Cotswold Company” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Cotswold Company” ad case study report

If you want to check the best ad case study of other advertisers related to “The Cotswold Company”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Cotswold Company”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.