Award-winning Case Study For THE CONCEPT By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “THE CONCEPT”, or large enterprises, they have established a Facebook page for advertising and promotion. “THE CONCEPT” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “THE CONCEPT” through the method of adspy!

THE CONCEPT Facebook ad Introduction by ad spy method

“THE CONCEPT” introduction:100%韓國時裝,自家拍攝;網站可直接下單,正價貨品免順豐自取運費。

“THE CONCEPT” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “THE CONCEPT” ads data to help “THE CONCEPT” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “THE CONCEPT”. In this report, we analyze in detail the best ad cases of “THE CONCEPT”.

THE CONCEPT Top3 Ads Case Study:

Ad title 2019SS fb: (@theconcept_hk) • Instagram photos and videos fb: (@theconcept_hk) • Instagram photos and videos
Ad text 持續更新女裝 ⇢ ⇠ 雪紡深藍波點裙258 #免順豐站自取運費 #另有淺紫色 更多圖片&尺寸盡在 _ #用心經營 #韓國衫 #韓國時裝 #韓國女裝 #自家拍攝 #實物拍... 🆓衫&裙都係免運費🆓 更多圖片&尺寸盡在 _ #用心經營 #韓國衫 #韓國時裝 #韓國女裝 #自家拍攝 #實物拍攝 #followus #theco...
Ad format Carousel Image Image
Categories Women's Clothing Store Women's Clothing Store Women's Clothing Store
Duration 1 days 4 days 2 days
Like 13 0 0

THE CONCEPT Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “THE CONCEPT” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“THE CONCEPT” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “THE CONCEPT” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2019SS fb: (@theconcept_hk) • Instagram photos and videos fb: (@theconcept_hk) • Instagram photos and videos
Ad text  持續更新女裝 ⇢ ⇠  雪紡深藍波點裙258 #免順豐站自取運費 #另有淺紫色 更多圖片&尺寸盡在 _ #用心經營 #韓國衫 #韓國時裝 #韓國女裝 #自家拍攝 #實物拍...  🆓衫&裙都係免運費🆓 更多圖片&尺寸盡在 _ #用心經營 #韓國衫 #韓國時裝 #韓國女裝 #自家拍攝 #實物拍攝 #followus #theco...
Ad type  other  other  other
Ad word count 41  204  186

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “THE CONCEPT”, the text type used is other to obtain the best ad performance. “THE CONCEPT” can use this copy style more. On the other hand, “THE CONCEPT” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “THE CONCEPT” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “THE CONCEPT” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “THE CONCEPT” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “THE CONCEPT” top 3 ads schedules are: 1 days,4 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “THE CONCEPT”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“THE CONCEPT” should put ads in the best time period, so that ads get the most value in a limited time.

Related “THE CONCEPT” ad case study report

If you want to check the best ad case study of other advertisers related to “THE CONCEPT”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “THE CONCEPT”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.