Award-winning Case Study For The Coffee Club Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Coffee Club Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Coffee Club Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Coffee Club Australia” through the method of adspy!

The Coffee Club Australia Facebook ad Introduction by ad spy method

“The Coffee Club Australia” introduction:The Coffee Club is Australia’s largest home-grown café group with more than 360 stores across nine countries. Come in and try our new menu!

“The Coffee Club Australia” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Coffee Club Australia” ads data to help “The Coffee Club Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Coffee Club Australia”. In this report, we analyze in detail the best ad cases of “The Coffee Club Australia”.

The Coffee Club Australia Top3 Ads Case Study:

Advertisers The Coffee Club Australia The Coffee Club Australia The Coffee Club Australia
Ad title Download the app The Coffee Club – Find your Nearest Store The Coffee Club on Uber Eats
Ad text Download The Coffee Club App for rewards, discounts, coupons and more! We know coffee like it's part of our name. Grab the most important meal of the day at your local... Forget about the dishes, get breakfast from The Coffee Club delivered via the Uber Eats app! Yo...
Ad format Image Image Image
Categories other Coffee Shop Coffee Shop
Duration 36 days 1 days 13 days
Like 109 4 0

The Coffee Club Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Coffee Club Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Coffee Club Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Coffee Club Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Download the app The Coffee Club – Find your Nearest Store The Coffee Club on Uber Eats
Ad text  Download The Coffee Club App for rewards, discounts, coupons and more!  We know coffee like it's part of our name. Grab the most important meal of the day at your local...  Forget about the dishes, get breakfast from The Coffee Club delivered via the Uber Eats app! Yo...
Ad type  other  other  other
Ad word count 70  120  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Coffee Club Australia”, the text type used is other to obtain the best ad performance. “The Coffee Club Australia” can use this copy style more. On the other hand, “The Coffee Club Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Coffee Club Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Coffee Club Australia” are:DOWNLOAD,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “The Coffee Club Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Coffee Club Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Coffee Club Australia” top 3 ads schedules are: 36 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Coffee Club Australia”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“The Coffee Club Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Coffee Club Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “The Coffee Club Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Coffee Club Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.