Award-winning Case Study For The Coaching Institute By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Coaching Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Coaching Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Coaching Institute” through the method of adspy!

The Coaching Institute Facebook ad Introduction by ad spy method

“The Coaching Institute” introduction:We're having a great time building a community of people who want to make a difference through coaching and business training

“The Coaching Institute” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Coaching Institute” ads data to help “The Coaching Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Coaching Institute”. In this report, we analyze in detail the best ad cases of “The Coaching Institute”.

The Coaching Institute Top3 Ads Case Study:

Advertisers The Coaching Institute The Coaching Institute The Coaching Institute
Ad title Get Your Complimentary Life Coaching Gift Pack! FREE 2 DAY LIFE COACHING EVENT | POWER OF COACHING FREE COACHING EVENT | How To Become A Successful Coach
Ad text Do you have questions about what it takes to become a life coach and how you can make a career ch... Join Matt Lavars alongside Australia's most successful coaches and discover the power of coaching... Join World Leading Coach Sharon Pearson at the Biggest Personal Development & Life Coaching Even...
Ad format Image Image Image
Categories Personal Coach other other
Duration 498 days 16 days 111 days
Like 795 146 25

The Coaching Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Coaching Institute” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Coaching Institute” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Coaching Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get Your Complimentary Life Coaching Gift Pack! FREE 2 DAY LIFE COACHING EVENT | POWER OF COACHING FREE COACHING EVENT | How To Become A Successful Coach
Ad text  Do you have questions about what it takes to become a life coach and how you can make a career ch...  Join Matt Lavars alongside Australia's most successful coaches and discover the power of coaching...  Join World Leading Coach Sharon Pearson at the Biggest Personal Development & Life Coaching Even...
Ad type  other  other  other
Ad word count 322  826  1219

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Coaching Institute”, the text type used is other to obtain the best ad performance. “The Coaching Institute” can use this copy style more. On the other hand, “The Coaching Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Coaching Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Coaching Institute” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Coaching Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Coaching Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Coaching Institute” top 3 ads schedules are: 498 days,16 days, and 111 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Coaching Institute”‘s top 1 ad duration is 498 days. Every advertisement has a life cycle.
“The Coaching Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Coaching Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “The Coaching Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Coaching Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.