Award-winning Case Study For The Club By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Club” through the method of adspy!

The Club Facebook ad Introduction by ad spy method

“The Club” introduction:The Club 係香港人嘅會員奬勵計劃,俾你喺消費嘅同時賺積分,換盡食買玩,參與城中盛事!想累積驚喜、獎賞自己?立即免費登記做會員啦!#TheClub愛你所愛 #WeareHKTeam 想了解更多: www.theclub.com.hk

“The Club” Facebook ads last run:2020-02-17 06:24:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Club” ads data to help “The Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Club”. In this report, we analyze in detail the best ad cases of “The Club”.

The Club Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Club The Club The Club
Ad title The Club The Club The Club
Ad text 【情人節禮物攻略 #TheClub愛你所愛】 情人節除咗要諗買咩禮物,仲要book枱食飯,Budget都係一個難題。用Club積分就可以醒目兌換到至sweet禮物。無論係朱古力、玫瑰形狀蛋糕定... 【即換最型電子潮物 #TheClub愛你所愛 】 潮流嘅嘢,慢咗就會out!The Club有齊各類型最新電子潮物,俾你用Club積分隨時換走! 立即換購 https://bit.ly/2... The Club為你發掘唔同精選產品及禮遇。機票酒店、精選美饌、至潮電子產品及精彩活動門票等應有盡有,即刻畀個Like了解更多!
CTA type SHOP_NOW SHOP_NOW LIKE_PAGE
Ad format Carousel Carousel Image
Categories other other Shopping Service
Duration 1 days 1 days 1 days
Like 8 1 71

The Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Club” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Club” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Club The Club The Club
Ad text  【情人節禮物攻略 #TheClub愛你所愛】 情人節除咗要諗買咩禮物,仲要book枱食飯,Budget都係一個難題。用Club積分就可以醒目兌換到至sweet禮物。無論係朱古力、玫瑰形狀蛋糕定...  【即換最型電子潮物 #TheClub愛你所愛 】 潮流嘅嘢,慢咗就會out!The Club有齊各類型最新電子潮物,俾你用Club積分隨時換走! 立即換購 https://bit.ly/2...  The Club為你發掘唔同精選產品及禮遇。機票酒店、精選美饌、至潮電子產品及精彩活動門票等應有盡有,即刻畀個Like了解更多!
Ad type  other  other  other
Ad word count 373  255  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Club”, the text type used is other to obtain the best ad performance. “The Club” can use this copy style more. On the other hand, “The Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Club” are:SHOP_NOW,SHOP_NOW,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Club” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Club”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Club” ad case study report

If you want to check the best ad case study of other advertisers related to “The Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.