Award-winning Case Study For The Cloakroom By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Cloakroom”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Cloakroom” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Cloakroom” through the method of adspy!

The Cloakroom Facebook ad Introduction by ad spy method

“The Cloakroom” introduction:The Cloakroom - varje man förtjänar lyxen av en personlig shopper.

“The Cloakroom” Facebook ads last run:2020-02-21 17:52:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Cloakroom” ads data to help “The Cloakroom” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Cloakroom”. In this report, we analyze in detail the best ad cases of “The Cloakroom”.

The Cloakroom Top3 Ads Case Study:

Advertisers The Cloakroom The Cloakroom The Cloakroom
Ad title Ladda hem The Cloakroom appen nu! Fyra knep för att skapa en perfekt Business Casual Outfit Ladda hem The Cloakroom appen nu!
Ad text Ge oss 15 minuter av din tid, sen behöver du aldrig mer shoppa! Våra Personal Shoppers sätter iho... Vi har skapat en liten guide som ger tips på hur du enkelt kan gå tillväga för att skapa en look ... Ge oss 15 minuter av din tid, sen behöver du aldrig mer shoppa! Våra Personal Shoppers sätter iho...
Ad format Video Image Video
Categories Retail Company Retail Company Retail Company
Duration 36 days 1 days 36 days
Like 9 3 27

The Cloakroom Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Cloakroom” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Cloakroom” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Cloakroom” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ladda hem The Cloakroom appen nu! Fyra knep för att skapa en perfekt Business Casual Outfit Ladda hem The Cloakroom appen nu!
Ad text  Ge oss 15 minuter av din tid, sen behöver du aldrig mer shoppa! Våra Personal Shoppers sätter iho...  Vi har skapat en liten guide som ger tips på hur du enkelt kan gå tillväga för att skapa en look ...  Ge oss 15 minuter av din tid, sen behöver du aldrig mer shoppa! Våra Personal Shoppers sätter iho...
Ad type  other  other  other
Ad word count 198  332  198

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Cloakroom”, the text type used is other to obtain the best ad performance. “The Cloakroom” can use this copy style more. On the other hand, “The Cloakroom” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Cloakroom” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Cloakroom” are:DOWNLOAD,N/A,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “The Cloakroom” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Cloakroom” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Cloakroom” top 3 ads schedules are: 36 days,1 days, and 36 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Cloakroom”‘s top 1 ad duration is 36 days. Every advertisement has a life cycle.
“The Cloakroom” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Cloakroom” ad case study report

If you want to check the best ad case study of other advertisers related to “The Cloakroom”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Cloakroom”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.