Award-winning Case Study For The City Mission By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The City Mission”, or large enterprises, they have established a Facebook page for advertising and promotion. “The City Mission” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The City Mission” through the method of adspy!

The City Mission Facebook ad Introduction by ad spy method

“The City Mission” introduction:This page keeps us connected with the community who supports our vision to reach hearts and change lives for Clevelanders in crisis. Please feel free to ask questions and share your thoughts! For assistance, please call (216) 431-3510.

“The City Mission” Facebook ads last run:2020-02-17 09:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The City Mission” ads data to help “The City Mission” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The City Mission”. In this report, we analyze in detail the best ad cases of “The City Mission”.

The City Mission Top3 Ads Case Study:

 1st2nd3rd
Advertisers The City Mission The City Mission The City Mission
Ad title Provide Life-Saving Shelter Last Chance to Donate in 2019! See Local Opportunities
Ad text Winter weather turns deadly in an instant. Help ensure that your neighbors experiencing homelessn... Clevelanders experiencing homelessness need your help to get a fresh start in 2020. Make a tax-de... Resolve to get involved in 2020! Volunteer to empower people experiencing homelessness.
CTA type DONATE_NOW DONATE_NOW LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 2 days 1 days
Like 21 165 206

The City Mission Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The City Mission” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The City Mission” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The City Mission” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Provide Life-Saving Shelter Last Chance to Donate in 2019! See Local Opportunities
Ad text  Winter weather turns deadly in an instant. Help ensure that your neighbors experiencing homelessn...  Clevelanders experiencing homelessness need your help to get a fresh start in 2020. Make a tax-de...  Resolve to get involved in 2020! Volunteer to empower people experiencing homelessness.
Ad type  other  other  other
Ad word count 122  117  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The City Mission”, the text type used is other to obtain the best ad performance. “The City Mission” can use this copy style more. On the other hand, “The City Mission” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The City Mission” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The City Mission” are:DONATE_NOW,DONATE_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “The City Mission” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The City Mission” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The City Mission” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The City Mission”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The City Mission” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The City Mission” ad case study report

If you want to check the best ad case study of other advertisers related to “The City Mission”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The City Mission”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.