Award-winning Case Study For The Chopras By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Chopras”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Chopras” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Chopras” through the method of adspy!

The Chopras Facebook ad Introduction by ad spy method

“The Chopras” introduction:The Chopras" established 1995 is India's first Global Education Corporate, a benchmark in the Overseas Education Industry in India.

“The Chopras” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Chopras” ads data to help “The Chopras” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Chopras”. In this report, we analyze in detail the best ad cases of “The Chopras”.

The Chopras Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Chopras The Chopras The Chopras
Ad title Attend Europe Ed. Interaction 2020  Attend TC Global Education Interact 2020  Attend TC Global Education Interact 2020
Ad text Want to Study in #UK, #Ireland or #Europe? A brilliant opportunity to #meet with international ... Not to miss if you’re looking to #study #abroad! A brilliant opportunity to #meet with internat... Not to miss if you’re looking to #study #abroad! A brilliant opportunity to #meet with internat...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Image Image Image
Categories other other other
Duration 1 days 11 days 1 days
Like 13 208 52

The Chopras Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Chopras” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Chopras” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Chopras” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Attend Europe Ed. Interaction 2020 Attend TC Global Education Interact 2020 Attend TC Global Education Interact 2020
Ad text  Want to Study in #UK, #Ireland or #Europe? A brilliant opportunity to #meet with international ...  Not to miss if you’re looking to #study #abroad! A brilliant opportunity to #meet with internat...  Not to miss if you’re looking to #study #abroad! A brilliant opportunity to #meet with internat...
Ad type  other  other  other
Ad word count 1571  651  651

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Chopras”, the text type used is other to obtain the best ad performance. “The Chopras” can use this copy style more. On the other hand, “The Chopras” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Chopras” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Chopras” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Chopras” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Chopras” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Chopras” top 3 ads schedules are: 1 days,11 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Chopras”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Chopras” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Chopras” ad case study report

If you want to check the best ad case study of other advertisers related to “The Chopras”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Chopras”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.