Award-winning Case Study For The Chimney Sweep By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Chimney Sweep”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Chimney Sweep” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Chimney Sweep” through the method of adspy!

The Chimney Sweep Facebook ad Introduction by ad spy method

“The Chimney Sweep” introduction:The chimney sweep is a page for chimney related blogs, techniques, general solid fuel/chimney industry knowledge and reviews.

“The Chimney Sweep” Facebook ads last run:2020-02-01 02:35:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Chimney Sweep” ads data to help “The Chimney Sweep” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Chimney Sweep”. In this report, we analyze in detail the best ad cases of “The Chimney Sweep”.

The Chimney Sweep Top3 Ads Case Study:

Advertisers The Chimney Sweep The Chimney Sweep The Chimney Sweep
Ad title Chimney Sweeping Season start | Sweep Safe Soot disposal, carriage and bagging up | Sweep Safe N/A
Ad text Are you ready for the sweeping season? Click below for essential tips and advice #chimnneysweep #... latest news article part three soot, disposal, carriage and bagging up. #chimneysweep #chimneyswe... N/A
Ad format Image Image N/A
Categories Blogger Blogger other
Duration 1 days 3 days N/A
Like 17 13 N/A

The Chimney Sweep Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Chimney Sweep” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Chimney Sweep” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Chimney Sweep” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chimney Sweeping Season start | Sweep Safe Soot disposal, carriage and bagging up | Sweep Safe N/A
Ad text  Are you ready for the sweeping season? Click below for essential tips and advice #chimnneysweep #...  latest news article part three soot, disposal, carriage and bagging up. #chimneysweep #chimneyswe...  N/A
Ad type  other  other  other
Ad word count 190  208  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Chimney Sweep”, the text type used is other to obtain the best ad performance. “The Chimney Sweep” can use this copy style more. On the other hand, “The Chimney Sweep” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Chimney Sweep” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Chimney Sweep” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Chimney Sweep” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Chimney Sweep” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Chimney Sweep” top 3 ads schedules are: 1 days,3 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Chimney Sweep”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Chimney Sweep” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Chimney Sweep” ad case study report

If you want to check the best ad case study of other advertisers related to “The Chimney Sweep”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Chimney Sweep”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.