Award-winning Case Study For The Chairman's Bao By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Chairman's Bao”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Chairman's Bao” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Chairman's Bao” through the method of adspy!

The Chairman's Bao Facebook ad Introduction by ad spy method

“The Chairman's Bao” introduction:The most comprehensive online news-based graded reader for students of Chinese. Used in 150+ of the world's most prestigious schools and universities. Web, iOS, Android.

“The Chairman's Bao” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Chairman's Bao” ads data to help “The Chairman's Bao” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Chairman's Bao”. In this report, we analyze in detail the best ad cases of “The Chairman's Bao”.

The Chairman's Bao Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Chairman's Bao The Chairman's Bao The Chairman's Bao
Ad title Test & Improve Your Chinese Reading - 30 Day Free Trial! The Chairman's Bao Mandarin Surpasses German for Student's Choice in UK A Levels | The Chairman's Bao
Ad text Become fluent in Mandarin with over 5,000 graded lessons across all topics & levels of study 🤩 ✅... 复活节快乐! To celebrate, we're offering 20% off all 3months+ individual subscriptions! Simply use c... Mandarin learning picks up pace in the UK. A surprise or a sign of the times? Study this sample ...
CTA type SIGN_UP N/A LEARN_MORE
Ad format Image Image Image
Categories other Education Website Education Website
Duration 2 days 1 days 1 days
Like 16 2 6

The Chairman's Bao Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Chairman's Bao” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Chairman's Bao” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Chairman's Bao” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Test & Improve Your Chinese Reading - 30 Day Free Trial! The Chairman's Bao Mandarin Surpasses German for Student's Choice in UK A Levels | The Chairman's Bao
Ad text  Become fluent in Mandarin with over 5,000 graded lessons across all topics & levels of study 🤩 ✅...  复活节快乐! To celebrate, we're offering 20% off all 3months+ individual subscriptions! Simply use c...  Mandarin learning picks up pace in the UK. A surprise or a sign of the times? Study this sample ...
Ad type  other  other  other
Ad word count 273  176  250

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Chairman's Bao”, the text type used is other to obtain the best ad performance. “The Chairman's Bao” can use this copy style more. On the other hand, “The Chairman's Bao” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Chairman's Bao” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Chairman's Bao” are:SIGN_UP,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “The Chairman's Bao” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Chairman's Bao” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Chairman's Bao” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Chairman's Bao”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“The Chairman's Bao” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Chairman's Bao” ad case study report

If you want to check the best ad case study of other advertisers related to “The Chairman's Bao”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Chairman's Bao”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.