Award-winning Case Study For The Castile Soap Shop By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Castile Soap Shop”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Castile Soap Shop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Castile Soap Shop” through the method of adspy!

The Castile Soap Shop Facebook ad Introduction by ad spy method

“The Castile Soap Shop” introduction:We specialize in promoting the use of Castile Soaps. An excellent product that is readily biodegradeable and sustainable, natural and all purpose soap.

“The Castile Soap Shop” Facebook ads last run:2020-02-17 07:56:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Castile Soap Shop” ads data to help “The Castile Soap Shop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Castile Soap Shop”. In this report, we analyze in detail the best ad cases of “The Castile Soap Shop”.

The Castile Soap Shop Top3 Ads Case Study:

 1st2nd3rd
Advertisers The Castile Soap Shop The Castile Soap Shop The Castile Soap Shop
Ad title The Castile Soap Shop - Events The Castile Soap Shop Melt and Pour Workshop
Ad text May you make your MAY a month of learning and development! Check out the upcoming exciting worksh... Bring Your Own...or buy with our re -used bottles and save 10 to 15% off regular prices when you ... Join us this Saturday for Melt and Pour Soap Making Workshop! For just $28, you get to bring home...
CTA type N/A MESSAGE_PAGE BUY_TICKETS
Ad format Image Image Image
Categories Beauty, Cosmetic & Personal Care Beauty, Cosmetic & Personal Care Beauty, Cosmetic & Personal Care
Duration 1 days 2 days 1 days
Like 67 15 0

The Castile Soap Shop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Castile Soap Shop” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Castile Soap Shop” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Castile Soap Shop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Castile Soap Shop - Events The Castile Soap Shop Melt and Pour Workshop
Ad text  May you make your MAY a month of learning and development! Check out the upcoming exciting worksh...  Bring Your Own...or buy with our re -used bottles and save 10 to 15% off regular prices when you ...  Join us this Saturday for Melt and Pour Soap Making Workshop! For just $28, you get to bring home...
Ad type  other  other  other
Ad word count 267  246  262

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Castile Soap Shop”, the text type used is other to obtain the best ad performance. “The Castile Soap Shop” can use this copy style more. On the other hand, “The Castile Soap Shop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Castile Soap Shop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Castile Soap Shop” are:N/A,MESSAGE_PAGE,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “The Castile Soap Shop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Castile Soap Shop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Castile Soap Shop” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Castile Soap Shop”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Castile Soap Shop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Castile Soap Shop” ad case study report

If you want to check the best ad case study of other advertisers related to “The Castile Soap Shop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Castile Soap Shop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.