Award-winning Case Study For The Carpedia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Carpedia”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Carpedia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Carpedia” through the method of adspy!

The Carpedia Facebook ad Introduction by ad spy method

“The Carpedia” introduction:Our core is to supply zero-maintenance car rental toE-Hailing Drivers and guide them how to drive profitably. We have a wide range of Perodua fleet for your rental.

“The Carpedia” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Carpedia” ads data to help “The Carpedia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Carpedia”. In this report, we analyze in detail the best ad cases of “The Carpedia”.

The Carpedia Top3 Ads Case Study:

Advertisers The Carpedia The Carpedia The Carpedia
Ad title The Carpedia The Carpedia Fresh Grad Wajib Tengok
Ad text Merdekakan hutang kereta Perodua anda. Nak tahu bagaimana? Masyuk giler! Sampai bila nak harap gaji sebulan sekali? Jom sedut gaji hari-hari! Berminat tak? "MULA INGAT NK BUAT MCM KERJA PART TIME JE. TAPI LEPAS 3 BULAN BUAT, RASA SERONOK PULA BOLEH BUAT...
Ad format Image Image Video
Categories other Car Rental Car Rental
Duration 1 days 199 days 133 days
Like 463 8 22

The Carpedia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Carpedia” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Carpedia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Carpedia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Carpedia The Carpedia Fresh Grad Wajib Tengok
Ad text  Merdekakan hutang kereta Perodua anda. Nak tahu bagaimana?  Masyuk giler! Sampai bila nak harap gaji sebulan sekali? Jom sedut gaji hari-hari! Berminat tak?  "MULA INGAT NK BUAT MCM KERJA PART TIME JE. TAPI LEPAS 3 BULAN BUAT, RASA SERONOK PULA BOLEH BUAT...
Ad type  other  other  other
Ad word count 58  96  978

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Carpedia”, the text type used is other to obtain the best ad performance. “The Carpedia” can use this copy style more. On the other hand, “The Carpedia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Carpedia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Carpedia” are:LIKE_PAGE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “The Carpedia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Carpedia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Carpedia” top 3 ads schedules are: 1 days,199 days, and 133 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Carpedia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Carpedia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Carpedia” ad case study report

If you want to check the best ad case study of other advertisers related to “The Carpedia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Carpedia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.