Award-winning Case Study For The Carlton Hotel Prestwick By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Carlton Hotel Prestwick”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Carlton Hotel Prestwick” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Carlton Hotel Prestwick” through the method of adspy!

The Carlton Hotel Prestwick Facebook ad Introduction by ad spy method

“The Carlton Hotel Prestwick” introduction:The Carlton Hotel is located in Prestwick, Ayrshire. This gives the ideal local for travellers as situated between two of Scotland's main airports. The Carlton hotel offers 39 guest bedrooms and public parking for all welcomed guests.

“The Carlton Hotel Prestwick” Facebook ads last run:2020-02-17 07:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Carlton Hotel Prestwick” ads data to help “The Carlton Hotel Prestwick” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Carlton Hotel Prestwick”. In this report, we analyze in detail the best ad cases of “The Carlton Hotel Prestwick”.

The Carlton Hotel Prestwick Top3 Ads Case Study:

Advertisers The Carlton Hotel Prestwick The Carlton Hotel Prestwick The Carlton Hotel Prestwick
Ad title 90's Pop Party Tribute Night Wedding Open Night The Jersey Tones - Tribute Night
Ad text Heading back to the decade that gave us The Spice Girls, The Macarena and Austin Powers the Carlt... Join us at our upcoming Wedding Open Night to discover the stunning Carlton Hotel. Tuesday 30th A... The Jersey Tones are heading to the Carlton Hotel on Saturday 18th May. The ultimate tribute to T...
Ad format Image Image Image
Categories Hotel Hotel Hotel
Duration 7 days 7 days 7 days
Like 25 60 22

The Carlton Hotel Prestwick Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Carlton Hotel Prestwick” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Carlton Hotel Prestwick” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Carlton Hotel Prestwick” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 90's Pop Party Tribute Night Wedding Open Night The Jersey Tones - Tribute Night
Ad text  Heading back to the decade that gave us The Spice Girls, The Macarena and Austin Powers the Carlt...  Join us at our upcoming Wedding Open Night to discover the stunning Carlton Hotel. Tuesday 30th A...  The Jersey Tones are heading to the Carlton Hotel on Saturday 18th May. The ultimate tribute to T...
Ad type  other  other  other
Ad word count 548  196  598

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Carlton Hotel Prestwick”, the text type used is other to obtain the best ad performance. “The Carlton Hotel Prestwick” can use this copy style more. On the other hand, “The Carlton Hotel Prestwick” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Carlton Hotel Prestwick” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Carlton Hotel Prestwick” are:EVENT_RSVP,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “The Carlton Hotel Prestwick” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Carlton Hotel Prestwick” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Carlton Hotel Prestwick” top 3 ads schedules are: 7 days,7 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Carlton Hotel Prestwick”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“The Carlton Hotel Prestwick” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Carlton Hotel Prestwick” ad case study report

If you want to check the best ad case study of other advertisers related to “The Carlton Hotel Prestwick”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Carlton Hotel Prestwick”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.