Award-winning Case Study For The Brookings Institution By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Brookings Institution”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Brookings Institution” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Brookings Institution” through the method of adspy!

The Brookings Institution Facebook ad Introduction by ad spy method

“The Brookings Institution” introduction:Independent research and analysis on the most important policy issues in the world.

“The Brookings Institution” Facebook ads last run:2020-02-17 09:24:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Brookings Institution” ads data to help “The Brookings Institution” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Brookings Institution”. In this report, we analyze in detail the best ad cases of “The Brookings Institution”.

The Brookings Institution Top3 Ads Case Study:

Advertisers The Brookings Institution The Brookings Institution The Brookings Institution
Ad title South Africa's quantum leap into the future Africa’s Sustainable Development Goals The potential of AI in Africa
Ad text By 2030, South Africa is aiming to fully harness the potential of tech innovation to grow its eco... Sustainable financing for Africa’s development remains an issue. Here’s how to address it. Artificial intelligence in Africa is helping those in agriculture and health do more with less.
Ad format Image Image Image
Categories other other other
Duration 1 days 7 days 1 days
Like 80 1561 1045

The Brookings Institution Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Brookings Institution” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Brookings Institution” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Brookings Institution” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title South Africa's quantum leap into the future Africa’s Sustainable Development Goals The potential of AI in Africa
Ad text  By 2030, South Africa is aiming to fully harness the potential of tech innovation to grow its eco...  Sustainable financing for Africa’s development remains an issue. Here’s how to address it.  Artificial intelligence in Africa is helping those in agriculture and health do more with less.
Ad type  other  other  other
Ad word count 102  90  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Brookings Institution”, the text type used is other to obtain the best ad performance. “The Brookings Institution” can use this copy style more. On the other hand, “The Brookings Institution” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Brookings Institution” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Brookings Institution” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Brookings Institution” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Brookings Institution” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Brookings Institution” top 3 ads schedules are: 1 days,7 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Brookings Institution”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Brookings Institution” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Brookings Institution” ad case study report

If you want to check the best ad case study of other advertisers related to “The Brookings Institution”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Brookings Institution”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.