Award-winning Case Study For The Brix at Midtown By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Brix at Midtown”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Brix at Midtown” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Brix at Midtown” through the method of adspy!

The Brix at Midtown Facebook ad Introduction by ad spy method

“The Brix at Midtown” introduction:Live the good life at The Brix, new apartments in the Midtown neighborhood just minutes from the heart of downtown Grand Rapids. Open now. Move in today!

“The Brix at Midtown” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Brix at Midtown” ads data to help “The Brix at Midtown” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Brix at Midtown”. In this report, we analyze in detail the best ad cases of “The Brix at Midtown”.

The Brix at Midtown Top3 Ads Case Study:

Advertisers The Brix at Midtown The Brix at Midtown The Brix at Midtown
Ad title The Brix at Midtown | Luxurious Apartment Complex Luxury Apts In Grand Rapids For Rent The Brix at Midtown
Ad text While other pools close on Labor Day, ours stays open year round! Luxury isn't seasonal at The Br... While other pools close on Labor Day, ours stays open year round! Luxury isn't seasonal at The Br... Live in luxury with flexible floor-plans and premium amenities. Now leasing 1-3 bedroom apartment...
Ad format Image Image Carousel
Categories Real Estate Real Estate Real Estate
Duration 116 days 116 days 87 days
Like 0 37 12

The Brix at Midtown Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Brix at Midtown” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Brix at Midtown” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Brix at Midtown” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Brix at Midtown | Luxurious Apartment Complex Luxury Apts In Grand Rapids For Rent The Brix at Midtown
Ad text  While other pools close on Labor Day, ours stays open year round! Luxury isn't seasonal at The Br...  While other pools close on Labor Day, ours stays open year round! Luxury isn't seasonal at The Br...  Live in luxury with flexible floor-plans and premium amenities. Now leasing 1-3 bedroom apartment...
Ad type  other  other  other
Ad word count 152  158  155

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Brix at Midtown”, the text type used is other to obtain the best ad performance. “The Brix at Midtown” can use this copy style more. On the other hand, “The Brix at Midtown” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Brix at Midtown” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Brix at Midtown” are:LEARN_MORE,LEARN_MORE,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Brix at Midtown” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Brix at Midtown” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Brix at Midtown” top 3 ads schedules are: 116 days,116 days, and 87 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Brix at Midtown”‘s top 1 ad duration is 116 days. Every advertisement has a life cycle.
“The Brix at Midtown” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Brix at Midtown” ad case study report

If you want to check the best ad case study of other advertisers related to “The Brix at Midtown”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Brix at Midtown”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.