Award-winning Case Study For The Body Shop Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Body Shop Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Body Shop Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Body Shop Malaysia” through the method of adspy!

The Body Shop Malaysia Facebook ad Introduction by ad spy method

“The Body Shop Malaysia” introduction:The Body Shop is the world's leading 100% vegetarian & cruelty free beauty brand. We believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It's about feeling good & doing good too. #thebodyshopmalaysia

“The Body Shop Malaysia” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Body Shop Malaysia” ads data to help “The Body Shop Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Body Shop Malaysia”. In this report, we analyze in detail the best ad cases of “The Body Shop Malaysia”.

The Body Shop Malaysia Top3 Ads Case Study:

Advertisers The Body Shop Malaysia The Body Shop Malaysia The Body Shop Malaysia
Ad title British Rose Eau De Toilette 20% Off Shower Gel & Scrub 20% Off Shower Gel & Scrub
Ad text May the New Year bring you and your family good health, wealth and prosperity. 🧧Grab 10% Sitewide... Bloom with our British Rose Treats. ✨ Get instant hydration, petal-soft skin with our popular ros... It's the new year, indulge yourself with our relaxing 🧖‍♀ body products turn body care into a tre...
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 9 days 7 days
Like 0 57 2

The Body Shop Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Body Shop Malaysia” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Body Shop Malaysia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Body Shop Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title British Rose Eau De Toilette 20% Off Shower Gel & Scrub 20% Off Shower Gel & Scrub
Ad text  May the New Year bring you and your family good health, wealth and prosperity. 🧧Grab 10% Sitewide...  Bloom with our British Rose Treats. ✨ Get instant hydration, petal-soft skin with our popular ros...  It's the new year, indulge yourself with our relaxing 🧖‍♀ body products turn body care into a tre...
Ad type  other  other  other
Ad word count 181  218  184

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Body Shop Malaysia”, the text type used is other to obtain the best ad performance. “The Body Shop Malaysia” can use this copy style more. On the other hand, “The Body Shop Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Body Shop Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Body Shop Malaysia” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Body Shop Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Body Shop Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Body Shop Malaysia” top 3 ads schedules are: 1 days,9 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Body Shop Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The Body Shop Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Body Shop Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “The Body Shop Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Body Shop Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.