Award-winning Case Study For The Beer Planet By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Beer Planet”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Beer Planet” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Beer Planet” through the method of adspy!

The Beer Planet Facebook ad Introduction by ad spy method

“The Beer Planet” introduction:A melhor e mais completa loja de cervejas especiais do mercado pois oferece uma experiência única de compra através de um portfólio completo com produtos selecionados por um beer sommelier e um clube de benefícios e vantagens exclusivas.

“The Beer Planet” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Beer Planet” ads data to help “The Beer Planet” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Beer Planet”. In this report, we analyze in detail the best ad cases of “The Beer Planet”.

The Beer Planet Top3 Ads Case Study:

Advertisers The Beer Planet The Beer Planet The Beer Planet
Ad title The Beer Planet The Beer Planet The Beer Planet
Ad text Neste mês de março, nossos especialistas selecionaram cervejas sensacionais misturando os bons e ... Que tal aproveitar o Carnaval e os bloquinhos com MUITA CERVEJA ARTESANAL (e sem pesar no bolso)?... Você coleciona rótulos? Tá aí uma opção legal para você ter em casa, a Gift Box - Edição Limitada...
Ad format Image Image Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 16 days 1 days 1 days
Like 27 8 12

The Beer Planet Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Beer Planet” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Beer Planet” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Beer Planet” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Beer Planet The Beer Planet The Beer Planet
Ad text  Neste mês de março, nossos especialistas selecionaram cervejas sensacionais misturando os bons e ...  Que tal aproveitar o Carnaval e os bloquinhos com MUITA CERVEJA ARTESANAL (e sem pesar no bolso)?...  Você coleciona rótulos? Tá aí uma opção legal para você ter em casa, a Gift Box - Edição Limitada...
Ad type  other  other  other
Ad word count 399  291  385

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Beer Planet”, the text type used is other to obtain the best ad performance. “The Beer Planet” can use this copy style more. On the other hand, “The Beer Planet” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Beer Planet” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Beer Planet” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “The Beer Planet” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Beer Planet” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Beer Planet” top 3 ads schedules are: 16 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Beer Planet”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“The Beer Planet” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Beer Planet” ad case study report

If you want to check the best ad case study of other advertisers related to “The Beer Planet”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Beer Planet”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.