Award-winning Case Study For The American Petroleum Institute By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The American Petroleum Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “The American Petroleum Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The American Petroleum Institute” through the method of adspy!

The American Petroleum Institute Facebook ad Introduction by ad spy method

“The American Petroleum Institute” introduction:Read our blog: Follow us on Twitter: Visit our YouTube channel:

“The American Petroleum Institute” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The American Petroleum Institute” ads data to help “The American Petroleum Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The American Petroleum Institute”. In this report, we analyze in detail the best ad cases of “The American Petroleum Institute”.

The American Petroleum Institute Top3 Ads Case Study:

Advertisers The American Petroleum Institute The American Petroleum Institute The American Petroleum Institute
Ad title A trade war threatens the US economy Cutting Edge Technology and America's Pipelines N/A
Ad text America’s energy, manufacturing and transportation industries are prime examples of the collatera... Pipelines use latest and greatest technology to protect the environment and communities where we ... N/A
Ad format Image Video N/A
Categories N/A N/A other
Duration 1 days 16 days N/A
Like 170 157 N/A

The American Petroleum Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The American Petroleum Institute” top 3 ads are: Image,Video, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The American Petroleum Institute” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The American Petroleum Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A trade war threatens the US economy Cutting Edge Technology and America's Pipelines N/A
Ad text  America’s energy, manufacturing and transportation industries are prime examples of the collatera...  Pipelines use latest and greatest technology to protect the environment and communities where we ...  N/A
Ad type  other  other  other
Ad word count 155  105  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The American Petroleum Institute”, the text type used is other to obtain the best ad performance. “The American Petroleum Institute” can use this copy style more. On the other hand, “The American Petroleum Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The American Petroleum Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The American Petroleum Institute” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The American Petroleum Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The American Petroleum Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The American Petroleum Institute” top 3 ads schedules are: 1 days,16 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The American Petroleum Institute”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“The American Petroleum Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The American Petroleum Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “The American Petroleum Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The American Petroleum Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.