Award-winning Case Study For The Alternative Daily By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “The Alternative Daily”, or large enterprises, they have established a Facebook page for advertising and promotion. “The Alternative Daily” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “The Alternative Daily” through the method of adspy!

The Alternative Daily Facebook ad Introduction by ad spy method

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“The Alternative Daily” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “The Alternative Daily” ads data to help “The Alternative Daily” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “The Alternative Daily”. In this report, we analyze in detail the best ad cases of “The Alternative Daily”.

The Alternative Daily Top3 Ads Case Study:

Advertisers The Alternative Daily The Alternative Daily The Alternative Daily
Ad title Learn How to Use Apple Cider Vinegar [Free Guide] Learn How to Use Apple Cider Vinegar [Free Guide] [FREE GUIDE] Grow Thematic Box Gardens
Ad text This is the guide I was talking about, I've always heard about using apple cider vinegar to deto... This is the guide I was talking about, I've always heard about using apple cider vinegar to deto... Attention Gardeners (especially beginners!) The hardest thing for me to figure out was where to ...
Ad format Video Image Video
Categories other other other
Duration 99 days 5 days 1 days
Like 27976 3223 207

The Alternative Daily Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “The Alternative Daily” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“The Alternative Daily” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “The Alternative Daily” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Learn How to Use Apple Cider Vinegar [Free Guide] Learn How to Use Apple Cider Vinegar [Free Guide] [FREE GUIDE] Grow Thematic Box Gardens
Ad text  This is the guide I was talking about, I've always heard about using apple cider vinegar to deto...  This is the guide I was talking about, I've always heard about using apple cider vinegar to deto...  Attention Gardeners (especially beginners!) The hardest thing for me to figure out was where to ...
Ad type  other  other  other
Ad word count 646  646  460

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “The Alternative Daily”, the text type used is other to obtain the best ad performance. “The Alternative Daily” can use this copy style more. On the other hand, “The Alternative Daily” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “The Alternative Daily” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “The Alternative Daily” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “The Alternative Daily” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “The Alternative Daily” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “The Alternative Daily” top 3 ads schedules are: 99 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “The Alternative Daily”‘s top 1 ad duration is 99 days. Every advertisement has a life cycle.
“The Alternative Daily” should put ads in the best time period, so that ads get the most value in a limited time.

Related “The Alternative Daily” ad case study report

If you want to check the best ad case study of other advertisers related to “The Alternative Daily”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “The Alternative Daily”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.